Dang… Viacom is going for Jigga’s jugular — pushing that divorce agenda!
Looks like Beyoncé will be without hubby Hov in a very public way before this summer is over…
According to Confidenti@l reports:
MTV is scrambling behind the scenes to get Beyoncé — without hubby Jay Z — to open this year’s Video Music Awards with a blowout performance at the Forum in Inglewood, Calif., on Aug. 24, Confidenti@l has exclusively learned.
Insiders at a Columbia Records listening event were not hiding the fact that MTV is begging Queen Bey to sing a medley of hits from her “Beyoncé” album, which she released on iTunes last year without any alert or promotion.
“Bey is going to be all over the show,” one source tells us. “MTV is still working everything out, but they want her to open the show with a big production, which has still not been announced.”
Columbia Records and MTV are now working together to convince Bey to create video promos teasing the possible performance.
“It’s still being worked out,” says our source. “Everyone at Columbia is scurrying around to make things happen. But judging by the amount of awards she was nominated for and her past history with the show announcing her pregnancy, it’s a pretty safe bet.”
Beyoncé leads the VMA nominees with eight bids, including Video of the Year for “Drunk in Love,” her collaboration with husband Jay Z. Rappers Iggy Azalea and Eminem follow her with seven each. At the 2011 VMAs, Bey famously announced she was pregnant with Blue Ivy by popping open her sequined blazer and rubbing her belly for the crowd while Jay Z and Kanye West high-fived each other.
“MTV wants her and they want her solo,” says our insider.
That news should please Queen Bey, because a solo performance will help her begin to untangle her career from Jay’s. As Confidenti@l exclusively reported, the duo are heading toward releasing a statement addressing the rumors that have been swirling about what will happen with them when the “On the Run” tour wraps in September.
The marriage — a strictly “business relationship,” says a source close to the couple — has been over for a while. Both Jay and Bey have been faking it for their fans, and for the $84 million they expect to collect from the current tour.
In other developments, Beyoncé’s estranged father, Matthew Knowles, plans to share his tricks on how he made his daughter famous with Destiny’s Child. He will teach a day-long bootcamp class called The Entertainment Industry: How Do I Get In? at Houston Community College Central.
Does it seem like the label and MTV are pushing Bey out the door or is it just us? Do you prefer to see Beyoncé perform alone as opposed to with Jay Z?
And smh @ poor babydaddy Matty Knowles, demoted to a footnote at the END of a story about his daughter’s moves.
Hit the flip for the latest from Bey’s gram