When The Checks Stop Coming In: No More Jet Beauty of the Week?

Posted on April 23rd, 2009 - By Bossip Staff

Categories: News, Uncategorized, When The Checks Stop Coming In

Posted by Bossip Staff

jet-beauty-of-the-week-seconda

We barely have enough magazines on the newsstands representing us right now, but to lose two of our oldest and most highly respected pubs would be a major loss.

The black blogosphere is buzzing with the rumor that two media staples of the African American community are on the verge of disappearing. In February, Black Enterprise magazine announced that Ebony and Jet magazines were “restructuring to avoid layoffs,” with the cheerful sub-headline: “Johnson Publishing Co. employees told to reapply for jobs.”

Now in late April, people are e-mailing, tweeting and talking about the possible irrevocable demise of the only media brands every black person in America knows. Some are even starting a campaign to save the magazines with a subscription drive.

We’re not represented on TV or Film like we should be and now we’re becoming invisible in the publishing world too? Damn, we just can’t catch a break. Discuss.

Source

  • Nique

    1st!

  • Nique

    I love Jet-That would be a sad loss!

  • lucy

    It was said that she posted her nice profile on a celeb dating site
    _____Meet Wea lthy com______ to seek for rich man to date. Many guys like her very much.

  • WhatIThinkIs

    I always wanted to be a Jet Beauty of the Week.
    Oh well. Another dream smashed.

  • http://www.gravatar.com *FATABULOUS*

    Dang SMH

  • tsss

    2nd

  • Big Sister Cougar All Mite-tee – Behold THE GREEN AND GOLD!!!!

    @ Lucy

    Which she posted a nice profile? This is about a magazine dumbshit!!!!

  • Glok9n: The real glok !!!

    RE !
    HATING EARLY IN THE MORNING!

  • Thug Life

    @Big Sister Cougar All Mite-tee – Behold THE GREEN AND GOLD!!!!

    Which she posted a nice profile? This is about a magazine dumbshit!!!!

    ummm…who posts that is somebody trying to promote a website. because it’s on every other post. the same name saying the same thing about everybody. they are not even talking about her. they just promoting. so ummm…looks like your the dumbshit..(don’t hate me) :)

  • Thug Life

    looking at this picture makes me hard and does make me want to handle something. i mean i’m in school and i feel like i’m about to settle for a teacher…hold on wait! did i just say that?

  • AllThingsMeMe

    I think that we could help these companies by supporting them. I purchase Jet, Ebony, and Essence before I buy any other printed media. I’m a shopper so I guilting of omitting Black Enterprise. I just think we should help keep the companies running by supporting them.

  • Luv-Lee

    Magazines are just too expensive today. Thats why they are all folding. They want too much money and aint nobody think it is worth it. The internet doesnt help either.

  • Nigga Said

    Jet is wack. If you subscribe to it, by the time you get your current issue the news is already old.

  • Glok9n: The real glok !!!

    RE!
    ITZ ALL GOOD IM NOT MAD!LOL!

  • ImposterBitches

    Jet is wack. If you subscribe to it, by the time you get your current issue the news is already old.
    ______________________________
    HELLO!!!

  • http://www.ferdoza.blogspot.com Re (Gambit in 8 Days!)

    Jet Mag needed to be revamped anyway. Seriously…every issue looked like it came from 1993…the visual AND writing style was in dire need of help…

    No matter who they put in the mag, it was obvious it wasn’t evolving with the times.

    Bye the way, why does it look like a crossword puzzle booklet? Or TV guide mag?

  • ImposterBitches

    @nana
    support why? cuz its a “black” magazine…the shits GARBAGE!!

  • Lady Architect

    It’s because of the internet…Why buy a magazine that will soon become a part of junk laying around your house when you are done reading it.

  • jb_1030 – Behold THE GREEN AND GOLD!!!!

    Thug Life

    @Big Sister Cougar All Mite-tee – Behold THE GREEN AND GOLD!!!!

    Which she posted a nice profile? This is about a magazine dumbshit!!!!

    ummm…who posts that is somebody trying to promote a website. because it’s on every other post. the same name saying the same thing about everybody. they are not even talking about her. they just promoting. so ummm…looks like your the dumbshit..(don’t hate me)

    **************************************************
    uummmm I already know that. It was a joke. So for you to reply to me makes you the dumbshit. But thatnks for the compliment I will try not to let you down

  • http://www.ferdoza.blogspot.com Re (Gambit in 8 Days!)

    @Thug Life

    I plead the fif!!!! *Dave Chappelle voice*

  • Glok9n: The real glok !!!

    RE I SO SURPRISED THAT YOU WOULD SAY THAT ….BUY BLACK THATZ OUR PROBLEM…RE YOUR HUBBY WHITE???

  • ImposterBitches

    @ “THUG” life…

    suuuuuuuuuure you will with all your GLOCKS and SEMI-AUTOMATICS…
    shaking in my android boots!!!

  • glok9isvery ‘how you doin?’

    Glok, go find Chingy’s tranny. I’m sure he would love to hook up with you today.

  • Sho-Nuff the Shogun of Harlem (The Meanest, Prettiest, Baddest Mofolo Down Around This Town)

    shawty is cute, natural body, no implants, nice abs and thighs!!!

  • zappy

    Although the stories are sometimes lame in these magazines, I religiously subscribe to Essence and Ebony. The subscriptions are important, since you cannot always find them selling in different stores.

    I have an idea, Oprah needs to take over these magazines and keep them going.

  • glok9isvery ‘how you doin?’

    Glok, are you slow? Newsflash, Dre is NOT the only person in the world that doesn’t like you. In case you still don’t understand. I AM NOT DRE!

  • http://www.ferdoza.blogspot.com Re (Gambit in 8 Days!)

    @glok9n
    But of course! Do you my dear…:-)

    @jb_1030
    Lol @ your camcorder. I’m making sure NOT to wear my contacts cause I’ll be front and center at the theater and I’m almost certain I’ll get a headache with ‘em on…

  • baeyaki

    Dangit, If reader’s digest is still going strong aint no reason jet shouldn’t be.

  • http://undressingher.com undressingHER

    As long as Black Enterprise and those super fine ladies at Essence are still up and running, I’m cool. But I’d hate to see those mags go. My moms is a huge fan of Ebony mag, for over 15 years now.

  • Glok9n: The real glok !!!

    morning jb!

  • http://yahoo.com Thoughts

    @Re
    Love your thoughts.

    New make over will be good, but hope it doesn’t go to the extreme.

  • tamrock

    Oh, sh!t! That’s my friend!!!

  • ImposterBitches

    ?

  • http://www.ferdoza.blogspot.com Re (Gambit in 8 Days!)

    @Thoughts

    Why thank you :-)

  • KINGDEON-COM

    If we lose Jet and Ebony, it would be a pure shame.

    King Deon

  • Sydney™

    I’ve long wished for the demise of the Beauty of the Week feature in Jet, lol. It just seemed incongruous with the rest of the news/features in the magazine. But Jet and Ebony are historical mainstays in the black journalism world (I still want to read the autobiography of John H. Johnson, who built a publishing empire), and it would a loss if they folded. Jet, for instance, published photos decades ago of the disfigured body of Emmett Till after he was murdered — that’s just one example of the magazine’s legacy.

    The entire journalism industry is suffering like everyone else in these tough economic times. I never thought I would see a day when prominent newspapers such as the Rocky Mountain News in Colorado and the Seattle Post-Intelligencer would fold their print operations. And there are other newspapers — and I’m sure other magazines — on the brink of bankruptcy/collapse.

  • http://www.styleis2020.blogspot.com Style_is_20/20

    I wonder if they will start showing up on Blog sites? you know Blog sites are the New Magazine with out the cost.

    StyleIs20/20

  • http://Bossip Soul Ese

    What no more page 43?!?!?!?

  • Sydney™

    Not to mention, my parents would be crushed if these two magazines go under — they subscribe to both, and I believe they represent a time when black Americans relied on their own news sources. I still remember my mom taking me to a Ebony Fashion Fair show when I was younger, and she still uses the cosmetics.

  • glok9isvery ‘how you doin?’

    Thug Life, who cares if it gets on your nerves. If you don’t like my username, don’t read my post. As for you Glok, I am NOT a man. Just someone that thinks you are an idiot.

  • Mrs. Rance

    Ebony is an out of touch fossil. They want people to save them when they have refused to modernize for years. They only spotlight people who are at the top of their game and don’t provide shine for newcomers in any area. They are elitest. They thumb their noses at lower middle class peole such as myself, so screw them.

  • http://Bossip Soul Ese

    FYI you can check out over 20 years of Beauty of the Week using Google Books….

  • Sydney™

    Yes, you can search all issues of Jet magazine online at the below link:

    books.google.com/books?id=Db4DAAAAMBAJ&hl=En&source=gbs_all_issue
    s_r&cad=2_2&atm_aiy=1950#all_issues_anchor

  • glok9isvery ‘how you doin?’

    You are pathetic. I can’t even debate with you cause you have NOTHING intellegent to say.

  • ImposterBitches

    Thug Life, who cares if it gets on your nerves. If you don’t like my username, don’t read my post. As for you Glok, I am NOT a man. Just someone that thinks you are an idiot.

    TRUTH!!

  • Mrs. Rance

    Just reading the comments and see people comparing Ebony and Jet to Tyler Perry’s bullsh*t sitcoms. I have not seen Meet The Browns, but how could it possibly be worse than House of Payne? Interestingly enough Ebony and Jet worship the ground Tyler walks on despite his whack offerings and Diddy-like tendencies when it comes to compensating his casts and crews. That’s what I mean. Why not do an article about Tyler that is real. At least mention that many fans are dissappointed in his work. Now I’d buy that issue.

  • http://bossip.com This some shhhh…

    Damn, I’ve been opening that Jet and going straight to page 33 for years.

  • me (the original)®

    Lady Architect hit the nail on the head.

    Newspapers and magazines everywhere are feeling the pinch. Major newspapers, like the Pittsburgh Post Gazette and others are restructuring; laying people off, cutting salaries and issuing employees involuntary unpaid vacations, up to 4 weeks in some cases.

    With the internet, it’s easy to get the news you want with a few clicks of the mouse, so people don’t feel like spending the money it costs to buy a newspaper or magazine.

  • And…..(with 5 dots)

    Sydney™

    Not to mention, my parents would be crushed if these two magazines go under — they subscribe to both, and I believe they represent a time when black Americans relied on their own news sources. I still remember my mom taking me to a Ebony Fashion Fair show when I was younger, and she still uses the cosmetics.
    __________________________________________
    This is precisely the problem with Ebony and Jet. They have not been able to target a younger audience. I used to be a Fashion Fair consultant and ALL of my customers where elderly women. We use to complain that the they needed to introduce products that young girls would buy. Instead all of the Black younger women would get their products from Lancome, Mac, etc…Even their magazines still appeal to mostly elderly audiences.

    As far subscribing to these magazine to “save them”, that will not work. Magazines survive off of advertisements, not subscriptions. Obviously, advertisers aren’t receiving a return on their investment from their target market. They just need to revamp the look, the contents, do away with the “Beauty of Week” nonsense, and start over from scratch if they can.

  • Geri

    Well, even if Jet was to change its magazine size to a larger scale it wouldn’t happen with this recession. It’s already a weekly mag , so they are already spending a lot of money. What they should do is try to look for interns or hire recent grads so that would cut costs since most likely the interns would be non paid and the recent grads will get the average starting salary . Then if the economy gets better or they see an improve then promote them and give them a wage increase. If they were located in NYC, i’ll definitely apply for a job. I’ve interned at a magazine before……

  • http://bossip.com This some shhhh…

    do away with the “Beauty of Week” nonsense, and start over from scratch if they can.

    WHAT!! Blasphemy.

  • UNVME

    Good Morning Re, jb

  • Sydney™

    @me (the original)

    “With the internet, it’s easy to get the news you want with a few clicks of the mouse, so people don’t feel like spending the money it costs to buy a newspaper or magazine.”

    Yes, very true. Blogs and other sites have supplanted publications as sources of news, and they’re expanding their offerings to attract more visitors. The Huffington Post, for example, recently announced that it’s hiring investigative reporters, and investigative reporting is a mainstay of major newspapers, such as The Washington Post. And the cost of newsprint is hurting the ability of newspapers to survive in an arena of added competition, and people don’t want to shell out money for a print edition when they can easily find news for free online.

    @And. . . . .

    “This is precisely the problem with Ebony and Jet. They have not been able to target a younger audience. I used to be a Fashion Fair consultant and ALL of my customers where elderly women. We use to complain that the they needed to introduce products that young girls would buy. Instead all of the Black younger women would get their products from Lancome, Mac, etc…Even their magazines still appeal to mostly elderly audiences.”

    I totally agree — For years, Ebony of Jet have stuck to the same format, and that format is now antiquated, particularly in the era of the Internet. My mother was so adamant about me reading Jet (even though I told her that I prefer other magazines, such as Time and Newsweek, and I can get beauty/fashion tips from Essence) that she bought me a gift subscription, and I just started receiving Jet issues in the mail, lol. There is definitely a generational divide when it comes to these long-existing stalwarts — They just cannot compete in their current form.

    I think there is room for a cutting-edge news magazine that targets younger African Americans — some may call them “buppies” or members of the digital generation — and other readers who want more probing articles that focus on “black” issues. Years ago, I used to read Emerge, and I loved it, but it wound up going under. I do think it represented an alternative to the celebrity fawning and soft features that have made up much of Ebony’s offerings for years (and I understand the reason for this — there was a time when these publications were the only real press that black celebrities received).

  • Jay

    Ebony had gotten better I’m surprised.

  • Vitamin D

    Personally, never cared for either mag.

  • What the…

    that’s messed up. i guess thats why it seemed like the president was on every cover for the past year.

    they were never the same once Johnson sold it to new publishers….i was wondering why they’ve been trying to fix the front of that damn office for like 10 years.

  • me (the original)®

    @ Sydney

    So you’re a Huffington Post reader too? >.>

    I don’t know about magazines, but I know the bulk of money newspapers makes comes from advertising, and a lot of advertisers are pulling their money from the newspaper industries.

  • OH LAWDY!!!

    MORE PEOPLE ARE BUYING TABLOIS MAGS NOW LIKE IN TOUCH AND NATIONAL ENQUIRER.

  • Big Sista Cougar All-Mit-ee – Behold THE GREEN AND GOLD!!!!

    Ebony has lost its touch. I used to get it, but again nothing of substance. However, Essence has a lot of good articles escpecially financial and the questions to the men. They offer a weekly menu to eat healthier. I really do like it so much more.

    But for hte people who want to keep Jet? Why not write to Linda Johnson Rice and say, hey please revamp this mag so we can keep it around.

  • What the…

    @Sydney

    Johnson hated the “Hip Hop” generation which is why they never did a younger spin off. They people who started vibe (apparently) went to him first (outta respect) to launch under them and he was like “not while i’m alive”.

    There were a lot of issues going on with them that might get exposed once it closes.

  • OH LAWDY!!!

    @WHAT THE

    PLEASE TELL US OF SOME OF THESE ISSUES~

  • Sydney™

    @me (the original)

    Yes, I love HuffPo — I like its daily round-up of news and commentaries. :)

    You’re absolutely right about advertisers — Companies are really buckling down, and that hurts a newspaper’s ability to obtain ads, and it costs a lot to publish a daily print edition. Newspapers are being forced to raise their subscription prices while readers with Internet access can read all the articles they want online.

    @What the. . .

    “Johnson hated the “Hip Hop” generation which is why they never did a younger spin off.”

    I can certainly believe that — but the hard truth is, the core audience for Ebony and Jet is getting older, and you can’t run publications off a market that’s not growing and thriving. My parents are loyal readers, and my grandparents were, too, when they were alive, but the future is the younger generation.

  • Sydney™

    @me (the original)

    If you like HuffPo, you may wish to check out The Daily Beast, too. It has a daily list of the top news stories of the day, along with commentaries.

  • soulwoman

    This is truly sad.

    So what if Johnson wanted to keep Ebony mature. Everything doesn’t have to revolve around hip hop. There is enough hip hop related magazines out.

  • Undacuvabrutha

    When I was a shorty, I used to post up all the beauties of the week on my wall for the year. My moms used to tell me, that i’ll get one of dem chicks one day. Moms was on point.

  • Sydney™

    *Ebony and Jet*

  • Just Sayin

    Born John Harold Johnson
    19 January 1918(1918-01-19)
    Arkansas City, Arkansas, USA

    Died 8 August 2005 (aged 87)
    Chicago, Illinois, USA

    Education University of Chicago
    Northwestern University

    Title Chairman and CEO
    Johnson Publishing Company

    Spouse Eunice Walker Johnson

    Notable credit(s) The Negro Digest
    Ebony magazine
    Jet magazine

  • Just Sayin

    @ Sydney™

    *Ebony and Jet*
    ~~~~~~~~~~~~~~~~~~~~~

    Mmmmmmmm Hmmmmmmmm
    ;-)

  • Just Sayin
  • Sydney™

    Hi, Just Sayin!

    Thanks so much for that. Have you ever read Mr. Johnson’s book, “Succeeding Against the Odds?”

  • Jethro

    I second the last comment, Ebony and Jet aren’t suffering because they’re irrelevant, they’re suffering because advertisers are broke. You can’t change that buying subscriptions or changing the content (even though they should). They were doing just fine until the economy failed. Ebony’s real issue (like all big magazines)- it was a $500 million company that was heading toward being a $400 million company for all kinds of obvious reasons but it never woke up and made that $100 million adjustment. Now it’s scrambling.

    But be clear, their way down and is still everybody else’s way up – unless your name is Oprah.

  • Ms_NYC

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    AS WELL AS OTHERS!! CHECK IT OUT @

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  • Teaseya

    Undacuvabrutha,

    what is your first name? I think i know you.

  • Undacuvabrutha

    Teaseya,

    give me some clues, what makes you think you know me?

  • Teaseya

    are you on any yahoo groups? if not my mistake there is someone there with your same handle and kind of talks the way you do.

  • Undacuvabrutha

    It looks like ‘Playboy’and ‘Hustler’type mags will be the only game in town. You can always sell tits and ass, even in the brokest of economies.

  • grant

    Print is dead…..

  • Just Sayin

    @ Sydney™

    Hi, Just Sayin!

    Thanks so much for that. Have you ever read Mr. Johnson’s book, “Succeeding Against the Odds?”
    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~

    Sorry for the delayed response…

    No I haven’t but I’ll be sure to look for it.
    :-)

  • Teddy Grahams

    As long Black Tail & Barely Legal doesn’t fold, it’s all good.

  • http://bossip.com This some shhhh…

    @ And…..(with 5 dots)

    My point exactly. Buy Ultra Sheen and support Black products. It’s the only thing that keeps my waves so crushing that women get sea sick.

  • Marquis de Sade

    Well in all honesty, lets’be real – Printed media as a whole is dying a well deserved death. Their business model was long overdue for an overhaul after the digital age was ushered in, but the dinosaurs who oversaw it refused to adapt. Personally the current downturn in the economy had nothing to do with their eventual demise…The meteor had them in its’sight for the past 20 years or so. It’s evolution.

  • Nappily

    I’m sorry but both Jet and Ebony are dated…in format and content. The better of the two is Jet but it should be re-marketed as a news magazine and have limited distributution to certain states. Also, it probably has more relevance in the south. The beauty of the week (always looks like a flash back photo), the section for married couples announcements (usually southern and churchy), community announcements about random preachers/deacons ain’t nobody heard of and sororities and ish. It is just not relevant to MOST of the east and west coast lifestyles. The celeb “news” people get online. Everything else is not what people get magazines for.

  • chaka1

    Ebony and Jet do have dated looks.

  • Nappily

    @And…..(with 5 dots)

    It may have been seen as radical back in the day but any self respecting “radical” wouldn’t touch a jet mag for exactly the reasons you point out. It isn’t radical, it is decidedly “negro” in presentation and point of view and seems to be quite safe to me. Anyway, the Revolutuion will not be…in a magazine. so who cares. And all the products/companies you named…Please don’t get me started!! Just let your soul glo! LOL

  • gapngucci

    jet is junk

  • If it’s not EDIBLE why does it look like a TACO?

    Oh hell…. before the 1970s, Ebony and Jet were the only reliable periodicals that focused on the african-american community EXCLUSIVELY.

    A lot of their stuff is really dated, and the old formulas don’t work as well (hence the financial difficuties).

    I think the company could benefit from a shake-up in leadership. Linda Johnson Rice runs the company that her father founded — but the black middle and upper middle classes are so much more DIVERSE than they were back in the 1960s, and the Ebony/Jet “style” hasn’t reflected the very real changes in black America.

    I hope Johnson Publishing survives — but to do so it is going to have to CHANGE.

    Oh and for the record, I used to fall in love with the sista on “page 43″ when I was a little boy, every damn week.

  • lala

    No more Jet “Beauty” of the week? aka Miss C-section / Knife Wound Scar of the Week!! well damn…
    I honestly can’t say I’m hurt…the only reason I read Jet is because we get it free in the mail at work…It takes me all of 3 minutes to look at a few pictures then I toss it in the trash. Half the stuff in there is old news. G-H-E-T-T-O

  • john hope franklin

    you can get rid of jet and ebony but keep the jet beauties…plz…i grew up with them…

  • LoisLane

    I don’t think Ebony or Jet is going anywhere, but they could stand to be revamped. Johnson Publishing announced yesterday that they named a new editor, Mira Lowe. If they were planning to close Jet, they wouldn’t have bothered to appoint a new editor.

    It’s true that magazine and newspapers get most of their revenue from advertisers, not subscribers. And the industry is suffering during this recession, just as many others are. But the more subscribers a publication has, the easier it is to sell ads and the more money the publication can command for those ads. So supporting these publications by subscribing to them IS important. We should support these publications that at one time were the only magazines writing about us. The subscriptions are cheap.

    And if you haven’t read Ebony in years, you would probably be pleasantly surprised by how much the magazine has changed for the better. The articles are broader in topic and better written.

    Jet, on the other hand, needs a complete overhaul. I still like reading it, though; I always find something in there of interest that I didn’t see in the mainstream media.

    Buy “Beauty of the Week” is a VERY outdated feauture and they should get rid of it. I wonder how many of those readers who complained about the magazine pulling the feature back in the ’80s bother to even read it today? RIP, Beauty.

  • enlight

    Jet comes out too often (weekly), being left to junk up your house….but I loves me some Ebony & they cant let it go!!!! They need to some how combine or print biweekly….as well as stop putting so much of the article contents online. Ask the newspapers around the country how that effects the “bottom line”!!

  • mane

    It will be a sad day in America if they ever get rid of such beautiful sights as the woman pictured above. Ya heard!

  • http://dalockerroom.com/wordpress/index.php/2009/04/23/no-more-jet-beauty-of-the-week-wtf/ NO MORE JET BEAUTY OF THE WEEK… WTF : DaLockerRoom.com

    [...] dalockerroom | Apr 23, 2009 | Comments 0 Easy AdSenser by UnrealThe black blogosphere is buzzing with the rumor that two media staples of the African American community are on the verge of disappearing. In February, Black Enterprise magazine announced that Ebony and Jet magazines were “restructuring to avoid layoffs,” with the cheerful sub-headline: “Johnson Publishing Co. employees told to reapply for jobs.” [...]

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