He may be a multi-platinum artist, but as far as Usher is concerned, he hasn’t truly arrived until now. To be an icon in Hollywood, “You’ve got to do things like win Oscars and Grammys,” he says, “but you’re nothing if you don’t have a milk ad!”
The R&B star, 30, tells PEOPLE his shoot for the Body By Milk campaign was “a lot of fun,” adding with a grin that his ad “makes me look taller.” The shoot was held in Las Vegas and coincided with recording for his new album where he says, “I would throw on a suit to go to the studio, to get in the mood.”
Due in October, the as-yet-unnamed album – the working title Monster was leaked, he says – will be “romantic at times,” and grittier at other times.
Guess that he has to grind a little harder these days since he’s gonna be coughin’ up major loot for child support.