Not that we didn’t see this coming but J-Lo’s Sweetface clothing line is going the way of her career- down for the count. Looks like her fans got tired of spending loot on dollar-store quality clothes. Pop the lid for more
The recession has already claimed its fair share of celebrity lines from Mandy Moore’s Mblem to Lauren Conrad’s eponymous clothing line going on hiatus, and now WWD is reporting that Jennifer Lopez is following suit and shuttering the doors on her Sweetface line.
After six years, Sweetface is halting production after the spring 2009 line, which is in stores now. Sweetface started in 2003 as a urban streetwear spin-off to the JLO by Jennifer Lopez line, but soon became a high end contemporary line.
While Sweetface isn’t over forever — the company plans to relaunch with a new vision– no date has been set for its return to stores. But if you are a dedicated J. Lo shopper, you are still in luck — her JLO by Jennifer Lopez line still sells in 40 countries outside of the U.S, and she has six highly successful perfumes with another on the way later this year.
Don’t feel bad for J-Lo. She’ll come up with some other wack @ss way to gank you for your loot.
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