WhereU App Helps Black Shoppers Shop Black Owned Businesses

WhereU App Helps Black Shoppers Shop Black Owned Businesses

The only way to truly dismantle white supremacy is to financially empower our own communities. A new app is helping Black shoppers connect with Black businesses in their own backyard. According to Atlanta Black Star:

The WhereU app aims to build the largest directory of Black-owned businesses. Launched in celebration of Black History Month, the app is available for both Apple and Android devices.

Created by Atlanta-based, social entrepreneur Dr. Dionne Mahaffey, WhereU offers a local business search with a real-time leaderboard of Black-owned businesses across various categories, ranked by peer-to-peer referral counts.

According to the U.S. Census Bureau’s most recent survey of business owners, there are 2.6 million Black-owned businesses in this country.

“While the growth is encouraging, there is still a lot of work to do to increase the profit of these Black businesses. Gross receipts for all minority-owned firms are still well below the average gross receipts for non-minority-owned firms,” Mahaffey said.

“It will take all of us across all socioeconomic statuses to build 4f90e4e7-028b-4bc8-a07d-bd104daab385Black wealth. We’ve got to invest in our own community. For us, community can’t be limited to where we are domiciled, since many of us live in non-black neighborhoods. When we start to embrace the diaspora-view that our community is wherever we find our people, then we will be more inclined to support one another, even if it means taking a long drive,” Mahaffey continued.

You can download the app in the Google Play Store and learn more about the app HERE.