Bloody Tactics

- By Bossip Staff Categories: News View Comments

Posted by Bossip Staff

Ashanti’s new blood-splattered e-card promotion has sparked up some controversy:

“Visitors to the controversial site are greeted by a fake news headline from the UCN, the Universal Crime Network, which reports that, ‘police are investigating a recent wave of violence in New Jersey. The police commissioner has hinted that there may be a tie between the recent attacks and the music video for Universal/Motown recording artist Ashanti’s single “The Way That I Love You.”‘

[In a recent interview] Ashanti endorsed the violent imagery in the video. ‘It matches incredibly with the record, It’s very cinematic as opposed to a regular music video. I found out my man is cheating on me, and cut to the story, you find him in a bloody tub. The message is simple, Ashanti told the site: ‘Don’t cheat.'”

Ashanti co-signs shanking the unfaithful?? Hmmm. Never underestimate the desperation for increased record sales. SMH. Click HERE to watch the inspiration for this minor uproar.


Update: Ashanti and crew buckled under pressure. The blood splattered ad has been pulled:

“Less than 24 hours after a group of concerned parents and religious leaders gathered outside the Universal/Motown offices in Los Angeles to protest the bloody promotion for Ashanti’s “The Way That I Love You” single, the singer’s label has pulled the offending “Gotchagram” clip from her site. And, according to one of the protest leaders, the decision came after his group threatened to picket Ashanti’s performance at Game 5 of the NBA Finals on Sunday.”


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