Wednesday, June 11th, 2008

Bloody Tactics

Posted by Bossip Staff

Ashanti’s new blood-splattered e-card promotion has sparked up some controversy:

“Visitors to the controversial site are greeted by a fake news headline from the UCN, the Universal Crime Network, which reports that, ‘police are investigating a recent wave of violence in New Jersey. The police commissioner has hinted that there may be a tie between the recent attacks and the music video for Universal/Motown recording artist Ashanti’s single “The Way That I Love You.”‘

[In a recent interview] Ashanti endorsed the violent imagery in the video. ‘It matches incredibly with the record, It’s very cinematic as opposed to a regular music video. I found out my man is cheating on me, and cut to the story, you find him in a bloody tub. The message is simple, Ashanti told the site: ‘Don’t cheat.’”

Ashanti co-signs shanking the unfaithful?? Hmmm. Never underestimate the desperation for increased record sales. SMH. Click HERE to watch the inspiration for this minor uproar.

Source

Update: Ashanti and crew buckled under pressure. The blood splattered ad has been pulled:

“Less than 24 hours after a group of concerned parents and religious leaders gathered outside the Universal/Motown offices in Los Angeles to protest the bloody promotion for Ashanti’s “The Way That I Love You” single, the singer’s label has pulled the offending “Gotchagram” clip from her site. And, according to one of the protest leaders, the decision came after his group threatened to picket Ashanti’s performance at Game 5 of the NBA Finals on Sunday.”

Source

Comments(88) on “Bloody Tactics”

  1. num1dominicano

    # 1

  2. num1dominicano

    *****….got ya’ll again..

  3. num1dominicano

    I’m diggin Ashanti hard right now…she’s on the top of my list at the moment

  4. I'm Just Me

    WOW!!!

    WHEN ARE PEOPLE GOING TO BE RESPONSIBLE FOR THEIR OWN ACTIONS AND NOT BLAME MUSIC, VIDEOS, AND MOVIES FOR THEIR ACTIONS.

    I MEAN AT THE END OF THE VID ASHANTI JUST LEAVES THE HOUSE AND THE GUY IS ALIVE…WTF ARE THEY TALKING ABOUT!


  5. Shanking the unfaithful?

    Girls ’round my way are ready to kill for their man on a regular. Hmmm…the police dept should take a day off and watch Fatal Attraction…or A Thin Line Between Love and Hate.

  6. Lauren

    Okay Ashanti! I see you get your Beyonce on!!

    But why you killin nuccaz cause they cheated on you….don’t let em see you sweat gurl!!

  7. cali'til i die

    way to go, dumb***** Ashanti. teach our youth that if your man/woman cheats, it’s okay to kill them.

    there is nothing comical about murder. i am protesting everything Ashanti. she can’t sing worth a hell anyway.

  8. kai

    Yall act like she is Remy ma…again, back to the marketing and advertising. Thats what all celebs do.

  9. creolediva

    DAMN!!!!!!!!!

    she straight swagger jacked beyonce!!!

    and this is a pathetic publicity stunt to jumpstart her miserable album…

  10. Doagae

    The funny thing is, that anyone would believe that Ashanti has the kind of influence on people where they would be mocking anything they see in her videos….LOL I mean she aight, but she ain’t got it like that!


  11. she looks nothing like bey

    as far as the video goes, i guess she’s just trying 2 do her thing


  12. @ I’m Just Me

    Co Sign!!!

    People take things way too seriously

  13. Kamee

    ARE you kidding me!!!!!…………

    The police commissioner needs to be fired IF he thinks Ashanti has that much pull.

    Its a music video….. She was only expressing that raw emotion you feel once hurt. Everybodys has thoughts of “scratching tha skin off a nicca face” when he cheat, but you’d never do it.

    Police Commissioner…..GTFOH

  14. mrslaadee

    That e-card ***** seems real. I sent one to my cousin and she almost had a fit. She was calling me like somebody is looking for you…lol

  15. lil latte

    she wants to be beyonce sooooo bad

  16. lil latte

    @re

    Is someone eating up all your candy?

  17. Chaka

    HUH? This sound sooo whack and childish.

  18. Chaka

    By the way, this ***** doesn’t match this sweet girl image she is portraying. She is not giving murderous vixon vibes AT ALL. She needs more edge and she’s giving me Strawberry Shortcake. Not buying these desperate attempts for attention. How do you juxtapose blood with toothy cheesy stupid high school grins and Beyonce poses? Whoever is doing her marketing needs to be fired. They don’t have clue as to what to do with her.

  19. Aunt Viv

    Universal Crime Network is fake, and welcome back Ashanti but this sh** is just plain stupid.

  20. Mr. Marcus ™

    lol @ all these people that are actually sitting here defending glorified premeditated homicide

    … perfect example of whats wrong with our people

    SMH


  21. @RE

    ESPECIALLY SOME OF THE BIT**ES AROUND OUR WAY

    THEY BE ON SOME FATAL ATTRACTION, THIN LINE BETWEEN LOVE AND HATE TYPE SHI*(ME INCLUDED) LOL SIKE IM JUST PLAYIN LOL

  22. LdyK

    if were about swag the T.I. , Clifford has a lil piece of my hart

    on the meat …and that ALONE David banner!

  23. Tisha Michelle

    Well I LOVE Ashanti and I feel everybody and Bossip included should quit hating on her!! I mean why compare her to Beyonce, they are different, their songs are different, ***** Beyonce is her person and so is Ashanti!! And that’s dumb that they are blaming her for the cheating ***** men getting got!! LMAO!!


  24. @AUNT VIV

    EVRYTIME I SEE UR SCREEN NAME, U MAKE ME WANNA WATCH FRESH PRINCE…IM SO SERIOUS


  25. @lil latte

    Lol, mayne, I put out candy on my desk, and if its butterscotch, just my regulars stop by to say hello. But if they’re snickers, people from other depts, stop by to say “hello” and grab handfuls. *****es (j/k, but really).

  26. LdyK

    heart*

  27. Whateva

    Don’t cheat!!!!


  28. @Mr. Marcus

    Who’s defending it?

    Here’s a point to remember: There are shows all over the networks about murders, drugs, terrorists, so on and so forth. Movies galore on these topics. But Ashanti’s video is chosen to represent the rise in murders? Shame on those who choose to kill, but I highly doubt we’re here defending it.


  29. @Badd Brown Chic

    You never lied. Love drives people to madness (not that this is justification for any of it).


  30. @MR MARCUS

    ASHANTI’S VIDEO IS NO DIFFERENT THAN MOVIES WE SEE WITH VIOLENCE IN IT OR OTHER VIDEOS WE WATCH, ***** IN THE FLASHIN LIGHTS VIDEO I GUESS KANYE THOUGHT IT WOULD BE NICE 2 HAVE RITA G BEAT HIS A** 2 DEATH WITH A SHOVEL (or whatever it was) IN THE TRUNK OF A CAR, BY ALL MEANS IM NOT GLORIFYING IT BECAUSE ITS JUST STUPID ASHANTI COULD HAVE COME UP WITH SOMETHING BETTER THAN THAT, BUT IS IT DIFFERENT BECAUSE SHE’S A FEMALE???????? I SEE THE POINT SHE IS TRYING TO GET ACROSS BUT ASHANTI JUST DON’T KNOW WHAT 2 DO WITH HERSELF SHE SHOULD JUST RETIRE IDK

  31. And...

    While they’re tripping they need to ask who saw the video or heard the song?

    Come on…are they serious with this?

    *Really, what is the world coming to? Really?

  32. And...

    Ashanti’s video isn’t going to do anything but make somebody change the damned tv…

  33. What the ***** is a Barack!

    IT’S MURDERRRRRRRRRRRRRR!

  34. What the ***** is a Barack!

    IT’S MURDERRRRRRRRRRR! (INC)

  35. Aunt Viv

    LOL@Badd Brown Chic!

    “Now this is a story all about how my life got flipped turned upside down…”


  36. People are so funny on Bossip, in my cl*****es, and anywhere there’s a debate. Stop saying ish that you think makes you sound intelligent and you THINK makes you look better than everybody else. It makes you look really lame in the end.


  37. Hearing Ashanti’s voice makes me want to change the station. Hearing her voice and seeing her video at the same time makes me want to change the channel.

  38. Azdelish

    I never thought she had any talent. I guess she has to do whatever to sell records.

  39. Lady Architect

    That gotchagram looks very silly to me for one. Seems like a publicity move. Besides that I do think the videos and music plays a big part of violence. At the same time though parents need to stand firm and stop trying to be the “cool” mom and dad. If you know that these stars are doing sexual moves or singing things things that are too grown for your child then you need to not let them listen to it or watch it simple as that. It’s time to start raising children and not having the tv and radio as babysitters.

  40. glok9n

    IM FALLING IN LOVE WITH THIS BEAUTIFUL BYTCH MMMMMM….I KNOW SHE TASTE GOOD!!!

  41. Brook Lynn Chocolate Gyrl

    First of all, the video was just a mere medifore for what she was thinking in her head about what she wanted to do to her man, just like Britney Spears video when she pretended to drown herself. At the end of Ashanti video she threw back his phone and walked away from that cute as ***** (lol) the msg there was saying “***** you aint worth my time of day” I totally respect Ashanti, the video and the words to the song especially the part when she says “I try to sit and say to myself, this here is too good he don’t want nothing else…”" Go Shanti, I feel you. Anyway, yes *****s, and *****es, don’t cheat, or at least don’t get caught. I used to do the revenge thing to my ex men but stopped because I looked at my reflection in the mirror and said, “That’s his loss” My msg here is “Stop being *****holes!!!’ That’s to all the guys and gals that call themselves Cheaters…

  42. num1dominicano

    glok9n(Check me out!)

    IM FALLING IN LOVE WITH THIS BEAUTIFUL BYTCH MMMMMM….I KNOW SHE TASTE GOOD!!!

    ————————

    I’m going to have to concur with you on this one my man..


  43. As long as ladies are laughing I`m laughing … but the minute women take this ish seriously I`m running like Forest !

  44. dayg715

    whatever she’s doing, it ain’t working. her album just came out last week, and it already FLOPPED miserably. it only sold 86,000 copies it’s first week. it’s her career that’s a ***** mess.

  45. BLUNTBLAZER

    I KNEW THIS WOULD HAPPEN THAT VIDEO IS

    KINDA CRAZY N GIRLS ARE CRAZY

    http://www.my*****e.com/thagrindaholic

    NEW SLAP UP

    “HANDCUFF YA BROAD”


  46. @bluntblazer

    because you n*ggas make us crazy LOL


  47. U DUDES MAKE US CRAZY IM NOT GOING 2 SAY *****S

  48. juju

    make an extra 500-600 dollars a month

    cashcrate.com/592787

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  49. If women were not so fine especially Black and Dominican … well you know .. we wouldn`t be cheating ! Women are beautiful .. there curves, smiles, eyes, there clothes, shoes, nails, … me luvs women like the cookie monster luvs cookies ! Gobble gobble !!

  50. Mr. FAMU

    All im asking is…

    What do murdered black children have to do with her album or her promotion?

    Have any of you actually seen the viral video she is p*****ing around? Its shameless.


  51. @MY MIND IS WACKY

    OH GOD LOL

  52. MDM.Org

    Ashanti is gangsta now? Not buying it, literally.


  53. @ Badd Brown Chic

    Me aims to please ! LOL

    Now back to more cookie`s and idiocy from me !

  54. Caramel Qtpie says Celtics aint sh*t go Lakers!!!

    juju take that spam somewhere else! dang!!

  55. Mr. Marcus ™

    Kids are impressionable

    … what ever happened to the good ol days of music where people actually had common sense and acted like they have respect for themselves and their people.

    Anything for a quick buck these days huh .. no shame

  56. And...

    People are selling their souls for publicity these days…

    Why has it come to that celebs don’t realize that they’re being used or a joke?

    She isn’t the only one looking a fool & selling out to some bad marketing & PR.

    Those 15 minutes are going to haunt these people for the next 50 years…

  57. ME

    ashanti ahsanti

    anything for a record sale

    anything to stay in the public eye

    anything its takes anything

    and she cant even sing, ashanti,

  58. Celebrity CSI

    This is one broad who really deserves an early retirement & going away forever party. Bossip please stop encouraging propaganda that’s going to get a few confused about the game and what could happen to them for being oblivious about the side effects. lol

  59. glok9n

    1DOMINICANO MY BRO! YES SHE LOOK VERY TASTY! YO BRO THESE CHICS ON BOSSIP IS TRYING TO HOLLA AT YOU!!! YOU BETTA HOLLA BACK OR THEY GONNA THINK YOU RACIST J/K LOL!

  60. And...

    I wonder why Nelly has never told her she can’t sing…

    I’m sure he’d still get to hit.

    Somebody should tap her on her shoulder & be like “Hey…btch stop. You know that don’t sound right..” and just softly walk off like they didn’t do anything.


  61. @AND

    NELLY CANT RAP EITHER SO I GUESS THEY ARE 2 OF A KIND

  62. Suga Mo

    LMAO @ And….. & My mind is wacky

    This wacky b*tch cant sing, cant act, and cant seem to get her mind right… Who whats to here an hour of this lunatic belting out screeches like she’s a baby swamp thing…Not me.

    Her publicity stunt make her lame..and I understand it was supposed to be funny…but that just proves she has not talent for comedy either

  63. DivaB

    Ashanti is dumb for this promotional gig. I mean really when I first saw the video I kinda knew she was going to get backlash for it.

    Its just WACK!

  64. Brook Lynn Chocolate Gyrl

    All y’all on here hating on Ashanti need to get a life. Ashanti has come along way from when she started back a few years ago, lyrically and vocals. She is improving and I give credit when credit is due. Plus she has one of the best bodies in the industry. (no homo) wait a min, I am Bi so it don’t count. LMAO

  65. Brooklyn, Stand UP!

    She looks hot but why is she stealing Beyonce’s look?

  66. num1dominicano

    glok9n(Check me out!)

    1DOMINICANO MY BRO! YES SHE LOOK VERY TASTY! YO BRO THESE CHICS ON BOSSIP IS TRYING TO HOLLA AT YOU!!! YOU BETTA HOLLA BACK OR THEY GONNA THINK YOU RACIST J/K LOL!

    ————————

    sheet…..if any of them are in or around the DC metro area……we can get it in…

  67. Chaka

    @num1dominicano

    You got a trip to Miami baby…

  68. num1dominicano

    na…unfortunatley no to time soon……but like I said…if you find your way to DC…we can get up…

  69. blah

    ASHANTI CAN SING!! Y’ALL WRONG FOR SAYING THAT *****..

    ASHANTI IS DOING HER OWN THING.. I DOUBT SHE REALLY CARES OR IS THINKING ABOUT WHAT “BEYONCE” OR ANYONE ELSE IS DOING.. OR EVEN CARES WHAT ANY OF YOU THINK OR SAY..

    AS FAR AS THIS PROTEST THING GOES IT’S JUST PLAIN STUPID, MOVIES & GAMES ARE FAR WORST THAN A 4MIN MUSIC VIDEO…

    STOP HATING ON ASHANTI DAMN!!

  70. Aunt Viv

    Whoa on that update Bossip! I didn’t know she was singing at Game 5 of the finals! Her voice has improved, so I won’t need to turn the volume down…


  71. Who ARE these people who have time to protest all the damn time??? Do they have jobs?

  72. Madbrooke

    I am so sorry but I’m so sick of these 60-80’s ***** religious black people. They get on my *****in’ nerves.

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  74. “How do you juxtapose blood with toothy cheesy stupid high school grins and Beyonce poses? Whoever is doing her marketing needs to be fired. They don’t have clue as to what to do with her.”

    I couldn’t agree more.


  75. I’m glad (about th e update). She’s not a singer, and not any better live.


  76. I’m really feelin this album from Ashanti. She really came thru this time. She has a bangin sexy pic on http://www.urbanthoughtcollective.com

  77. TOODLES

    people take entertainment too seriously…its entertainment..same as a rambo or horror film..it is fiction…geez

  78. PRTTYBRWNGIRL

    damn does the dominican snoopy have a job other than hittin up bossip hard? i got some yard work that need to be done *****

  79. PRTTYBRWNGIRL

    @ AND

    Somebody should tap her on her shoulder & be like “Hey…btch stop. You know that don’t sound right..” and just softly walk off like they didn’t do anything.

    ****DEAD*** or instead just tap her on her shoulder, put the finger up to the lips, and shake your head no, and walk away like they didnt do anything

  80. num1dominicano

    PRTTYBRWNGIRL(Check me out!)

    damn does the dominican snoopy have a job other than hittin up bossip hard? i got some yard work that need to be done *****

    ——————————-

    tisk…tisk……..hey…mama….is that your daughter in the pic…..smh….

  81. anonymous

    WHO CARES. THE ALBUM IS ALREADY A FLOP.

  82. rachel still sweet 25th/2008

    She does not need to display violent behaviour for any more black youths imulatem. We have enough people locked up in our community. Plus she does not even seem like the top she just trying to do that for record sales or thugish record lable.

    she is way better then that.

    Girl you ok

    Ashanti!! stop showing how desperate you are

    Like my girl Mary J ,says

    owWWWWWWW…WORK WHAT YOU GOT, WORK IT, WORKIT>>

  83. innocent bystander

    OH OOH, Nelly better watch out. His ***** might be a goner!

  84. rachel still sweet 25th/2008

    Read: much needed corrections to the above

    She does not need to display violent behaviour for any more black youths to emulate. We have enough people locked up in our community. Plus she does not even seem like the type she just trying to do that for record sales or her thugish record labe.

    she is way better then that.

    Girl you ok

    Ashanti!! stop showing how desperate you are

    Like my girl Mary J ,says

    owWWWWWWW…WORK WHAT YOU GOT, WORK IT, WORKIT>

  85. HereIambaby

    sexy! I have ever seen her hot video at b lackc e n t u r y.c om. It is a niche interracial dating site. It is said that she had a profile there

  86. DR.FUNK

    Serious PHOTOSHOP.Girlie ain’t been that thin in her adult life…and is headed in the POLAR OPPOSITE direction.Find a treadmill baby doll.

  87. St. Boner

    All i have to say in regards to Ashanti: BAD W*****! BAD W*****!

    Btw, you *****es are full of *****. If it would’ve been a male singer or rapper whose video was advocating the murder of a cheating gf or wife (oops, who am i kidding) jump-offs, y’all would’ve been all up in arms calling for their castration.

  88. WordzOfaProphet

    @IM JUST ME

    OMG thank you 4 really watching the video and getting it. The video was what Ashanti really wanted to do, but at the end she hands him his sidekick with the pics and she leaves the house with him standing there looking like an *****. So please get it together and if you go out and kill your man or woman or whoever cuz they cheated on you, then that’s your idiot *****. You will go to jail and you will rot there…get your ***** together 4real.

    STOP BLAMING YOUR ACTIONS ON MUSIC VIDEO, RAP LYRICS, THE ACTIONS OF OTHER PPL, AND ***** YOU SEE ON T.V.

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