We keep seeing everyone in these jackets and leather this cold season. Keyshia Cole, 50, Diddy, Damian Marley, Luda, Cudi, Travis McCoy, to white folks like Ryan Sheckler and Shannon Elizabeth are all finding comfort in Live Mechanics jackets and denim. We caught up with the owner based out in L.A.:
Bossip: Let’s start from the jump; give the Bossip readers your name and activity please.
LM: I am Osa Odiase, the founder of Live Mechanics. We started Live Mechanics in 1999. I am originally by way of Nigeria and I have been in America for over 20 years.
Bossip: Where did you guys start?
LM: Well, we are not your average clothing company. We started on the underground London street scene, Melrose stores, and spots like that. We just grinded for 10 years with an ultimate vision. We are not a typical urban line who caters to the ‘thug mentality,’ no.
Bossip: What inspires this line?
LM: Unity among people of color. Don’t get me wrong. I sell my line through God’s vision, but practical and spiritual at the same time.
Bossip: How are you making it through this recession?
LM: Surrounding ourselves with good people and good employees. I tell the young brothers as soon as they are hired. You will need to further your education because it is important to educate yourself at all times. You want some of this shrimp taco?
Bossip: Naw, I’m good.
LM: Man, I’m telling you. These are the best tacos I ever had, and I am not Drake. One of my employees gave me one of these yesterday and I made him go get me four of them today. Here have one, I insist.
Bossip: Naw, your V.P. Raphael already got me some Teriyaki … the best ever?
LM: Yes, and I am not a fan of Mexican food.
Bossip: Me neither.
LM: Ok, well these are different. Here!
Bossip: Takes bite..(damn) Are these deep fried Shrimp tacos? Yeah, they taste good.<—- Insert ‘NO HOMO‘ Disclosure Here
LM: Yeah, like I was saying. I came out here from England and have been grinding really hard ever since. It is my career and company, so I love doing what I do and helping out brothers along the way. Besides that, we have some sick denim, leather, and shirts for this winter. Live Mechanics is not what it was…
We feel obligated to support our good people with good intentions.