Random Ridiculousness: Barack is Modeling Now???

Someone else has gone and pissed the White House off again. Outerwear clothing company Weatherproof used an image of the President (wearing their gear in China) for their Times Square Billboard ad without asking the proper authorities first:

A larger-than-life President Barack Obama became a presidential pitchman Wednesday on a Times Square billboard that used his photo without permission.

Outerwear company Weatherproof used a recent news photo of the president in front of the Great Wall in Badaling, China, for the advertisement, with the tagline “A Leader In Style.” The White House said Wednesday that it will ask Weatherproof to remove the billboard because the ad misleads by suggesting it was approved by Obama or the White House, which has a long-standing policy disapproving of the use of Obama’s name and likeness for commercial purposes. Obama stands alone in the image and is captured in a striking, rugged pose.

Weatherproof president Freddie Stollmack said he first saw the photo in a newspaper while Obama was on his trip to China in November. The coat looked familiar, so Stollmack got out a magnifying glass and found the brand’s logo. But Weatherproof did not seek permission from the White House, and Stollmack said he did not believe it was necessary to do so since the billboard does not say Obama endorses the product.

“He didn’t come to us. It’s just a great looking jacket on a great looking president,” Stollmack said. Weatherproof did not immediately respond to requests for comment about the White House request to remove the ad. Earlier Wednesday, Stollmack had said he wasn’t concerned about the president’s response and thought the White House should congratulate his company on making Obama look so good. “We did this in good faith,” Stollmack said. “This is an image that we thought would enhance the president of the United States.”

How in the heezy did they think they would get away with this ridiculousness?? A billboard in Times Square, though?? Come on, now!

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