Donnie Simpson was recently fired from his Washington Radio Show because of low numbers and lack of appeal to a younger audience. More info under the hood.
Simpson’s departure follows months of declining ratings for his show and internal friction between Simpson and WPGC’s management. The station has sought to boost Simpson’s ratings and attract younger listeners by updating his playlist and playing hit songs more often. Simpson and his producer-son, Donnie Jr., have maintained that the station was meddling, compromising his long-running program and alienating loyal listeners.
CBS had wanted to ease Simpson out with a celebratory retirement party in mid-March, but Simpson declined, according to people familiar with the negotiations between him and the station. Late last week he began telling listeners on the air that his departure was imminent but didn’t specify when he’d be leaving.
Lucky for Donnie his checks will be coming in until his contract runs out…even though he won’t be on the air. On a sidenote remember when Donnie used to hold BET down: