If it’s about stacks, you know you can count on your girl Sasha Fierce to be there, shaking her cakes, ready to rake ’em in! And you know Superbowl advertising is nothing but major paper. Vizio recruited Bey Bey to hold down their 4th quarter spot, look under the hood for a peek and to find out what it may have cost to put on during the most crucial timeslot of the year.
VIZIO announced Thursday morning that it has tapped Beyonce Knowles as the spokesperson for the firm, and will launch a Super Bowl spot featuring the artist during Super Bowl XLIV. According to VIZIO, a major manufacturer of high definition TVs, the firm’s Super Bowl ad will run during CBS in-game coverage of the game, and that it will also be the exclusive HD sponsor of the CBS Super Bowl Pre-Game Show. VIZIO did not say what it plans to spend on its Super Bowl push, but said it will air a 60-second spot in the fourth quarter, and two 30-second spots during the pre-game show. A 30-second spot in the Super Bowl this year is expected to cost $2.5M to $2.8M apiece. VIZIO also advertised on last year’s Super Bowl.
What do you think VIZIO had to spend to get Bey and the ad slots? Oh and HD sponsorship too??? Guess they’re not feeling them recession pangs huh?