Calvin Klein just came up with a new ad campaign for their X range underwear that is sure to please everybody. So far the most attention seems to be going to “True Blood” and Twilight stars Mehcad Brooks and Kellan Lutz. Is it just us or does it look like Kellan is carrying the heavier package? Pop the hood for more flicks and to tell us Which One You Would Hit!
The global campaign also includes Spanish tennis player Fernando Verdasco and Japanese soccer player Hidetoshi Nakata.
“The four different guys give us different ways to express things,” said Bob Mazzoli, chief creative officer for Calvin Klein Underwear, a unit of The Warnaco Group. “They have different personalities, and that helps in our dialogue with our consumers.”
Oh and good news for disappointed “True Blood” and “Desperate Housewives” watchers who want to see more of Mehcad Brooks, you can check him out on “The Deep End,” airing Thursdays at 8pm on ABC.