Kanye West is slowly but surely creepin’ his way back to the music scene. We have the latest video, Coldest Winter, from his 808′s and Heartbreak album. The video is extremely dark, we know some people are going to yell “ILLUMINATI” but don’t really think that’s the case here.
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Director Nabil Elderkin said for “Coldest Winter,” one of the most personal records on the emotional project, based on West’s past relationship with his former fiance and the lost of his mother, the video isn’t as intense as their previous work together.
“It’s pretty minimalistic,” he said. “It’s slow and very visual. I just wanted to catch the vibe of the song and not get too literal. Because the lyrics are very close to Kanye and go much deeper than the video goes, obviously hearing the song you know it’s very emotional.”
The director wrote the treatment for the project and described the final product as a boundary-pushing effort compared to their past work. According to Elderkin, the pair experimented in the visual medium in a way they haven’t ever done before. He said the process was more challenging for him, particularly since West wasn’t a part of the editing process and only saw the final version.