The models in some of Prada’s ad campaigns look downright scary, but yet one of the label’s retail managers alleges she was told to get rid of employees who were “old, fat, ugly, disgusting or not having the Prada look”. Details under the hood.
Rina Bovrisse, a senior retail manager, who oversaw 500 staff in 40 stores across Japan, has launched a discrimination and harassment case against the Italian fashion label in Tokyo’s industrial tribunal courts.
Her allegations focus on an incident in May last year when she claims that Davide Sesia, the CEO of Prada Japan, allegedly asked her to “eliminate” around 15 managerial staff he described as “old, fat, ugly, disgusting or not having the Prada look,” following a tour of 40 stores.
Immediately after his demands, human resources reportedly notified 13 members of staff with devotional transfer orders due to poor sales, according to Ms Bovrisse, who disclosed details of the case in a Japan Times interview.
Ms Bovrisse alleges that she herself was later summoned to a meeting and informed that Mr Sesia reportedly wanted her to “change her hairstyle, to lose weight” because he was “ashamed of Ms Bovrisse’s ugliness, so he doesn’t want visitors from Italy to see her”.
Ms Bovrisse, who has 18 years experience working in the international fashion industry, was placed on involuntary leave last November and launched her legal case the following month.
Describing why she had launched the claim, Ms Bovrisse said: “My responsibility is to protect hard-working women and make sure their working environment is safe.”
SMH… Forget the Devil Wears Prada — seems more like the Devil IS Prada!!!
The fashion business is notoriously shallow so we can’t say we’re surprised by this, but what does this message send to Prada customers? Not everyone who wears Prada is young, beautiful and thin after all!