SMH: Vaseline Is Trying To Make Facebook-ers In India Look Like Sammy Sosa

- By Bossip Staff Categories: News, SMH, What is Wrong With This Picture

vaseline india skin-lightening widget for facebook

Vaseline ought to be ashamed of themselves:

Skincare group Vaseline has introduced a skin-lightening application for Facebook in India, enabling users to make their faces whiter in their profile pictures.

The download is designed to promote Vaseline’s range of skin-lightening creams for men, a huge and fast-growing market driven by fashion and a cultural preference for fairer skin. The widget promises to “Transform Your Face On Facebook With Vaseline Men” in a campaign fronted by Bollywood actor Shahid Kapur, who is depicted with his face divided into dark and fair halves.

“We started campaign advertising (for the application) from the second week of June and the response has been pretty phenomenal,” Pankaj Parihar from global advertising firm Omnicom, which designed the campaign, told AFP. In 2009, a poll of nearly 12,000 people by online dating site Shaadi.com, revealed that skin tone was considered the most important criteria when choosing a partner in three northern Indian states.

“More and more, there’s an anxiety in the mind of men about having fair skin,” sociology professor T. K. Oommen at the Jawaharlal Nehru University in New Delhi told AFP.
“Indians believe that if you have fair skin you belong to the higher caste, the Brahmins,” he added, explaining that a succession of light-skinned colonisers in India reinforced the association of fairness with power.

“The Aryans, who came from central Asia, in addition to the Portuguese, the French and the British colonisers ruled over the country and probably contributed to this negative perception of dark-skin.”

What in the world??

Source

Comments

  • Dominique

    This is really ashame.

  • Hussein lied

    A.K.A. its the white man’s fault….get a work ethic ppl then we can talk

  • Martinigal

    What a damn shame! I can’t believe Vaseline is promtion this mess. And shame on the actor for puting his face on this ad.

  • samech

    Indians would do it. They are on the cast system sh**.

  • drenk

    MENTAL COLONIALISM IS STILL ALIVE AND KICKING

  • ANNOYED

    EVERYBODY WITH DARK SKIN HATES IT AND TRIES TO BLEACH THEMSELVES TO DEATH, YET THE WHITE
    PEOPLE WHO HATE THEIR PALE, PASTY SKIN WILL RISK GETTING SKIN CANCER TO MAKE THEMSELVES DARK!

    ***SHRUG SHOULDERS AND WALKS AWAY***

  • LaDiva

    Ri-freaking-diculous.
    Be proud of your color and embrace it.
    The rainbow would not be the rainbow if it didn’t have colors.

  • THE SMOKIN' SECTION

    Guess black folk ain’t the only ones with this boolshyt complex…Hey LaDiva…smh

  • Yun Dun Know

    @ANNOYED:

    Ha! Go figure!

    All I know is, I LOVE being who I am! Sh*t…white people are the only ones who burn in the sun! Who’d want to be white for real????

    Not me.

  • 6 Figgaz

    So do they rub this sh*t on the rest of their body too? Stomach? Legs? Privates? LOL!! F*cking pathetic.

  • THE SMOKIN' SECTION

    China??? Are you serious, Sydney? I haven’t seen too many dark chinamen…they’ve got a serious complex if that’s the case.

  • just so you know

    now can people please please please stop saying that black people are they only race who “enjoy” a history of self-hatred???

    Every race (including the Caucasians) are all as messed up as each other…

  • LaDiva

    @ THE SMOKIN’ SECTION

    Blehhh ppl need to embrace the color God gave them and be freaking happy… Smh don’t understand the obsession with skin color b/c no ones color is above no ones.

  • drenk

    @just so you know

    go to any country where the people are dark skinned and you’ll find that those in politics, those on tv, those in the highest paid jobs are lighter than the majority of the pop.

  • Sydney™

    @THE SMOKIN’ SECTION

    Yes, girl, the market for skin lighteners in China is huge — I read an article about it in the Washington Post last year, I think. I once had a conversation with a Chinese-American friend of mine about the differences in how people with certain skin tones are perceived. There is a belief among a number of people that a lighter complexion is indicative of a higher c-l-a-s-s/social standing. She was surprised to learn that there are similar beliefs among some African Americans.

    I think the issue of skin lightening was also mentioned during a show that Oprah had on images of beauty across the world. There are women around the globe who regularly use skin lighteners and employ other means of altering their natural characteristics. Some people of Asian descent, for example, have surgeries to widen their eyes to have a more Eurocentric appearance.

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