Forever 21 has launched a maternity line that is “more so than not” geared towards teenage pregnancies. The franchise that appeals to women of all ages has launched the line in a total of five states in the US: California, Texas, Arizona, Utah and Alaska. Can you guess which three states are in the top five for teenage pregnancies???
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According to The Gloss:
Three of those five states – Arizona, California, and Texas – are on the list of states with the highest percentages of teen pregnancy in the country. Coincidence? Or brilliant marketing to their existing customer base (young women) while also addressing the fact that some of them are going to need clothes with slightly more room in the midsection.
We hope that is just a coincidence but then again, the brand chose Alaska… the home of Bristol Palin and also chose Utah… the Mormon state.
Things that make you go HMMMMMMMM!!!