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Shoo, Nike could have cast me for this ad…

I think it’s fine-some of the descriptions are a bit out there, but I got the concept immediately, as gimmicky as it is. I refuse to pay a premium for these sneakers though.

Gotta love Nike…. and for the record, I would “Just Do It.” I’d do that all night long

Another Hoto Shoot!

@JUST SAYIN ,..YES THATZ A HOTO SHOOT!..LMAO!

This ad has been out for YEEEEARS, same poem and everything, and it used to be a close-up of a cheek curve

I know because I ripped it out of a magazine in like…2004? To save. They must have revamped it and put it out again, because of the big booty craze

Whooty whoo. Not a Kardashian? They cummin out in droves. Gots to be mo ca’ful

Nike had some ads similar to this ot a few years ago. Talking about knees, thunder thighs, shoulders and arms, the big butt was one of them too and I believe it used the exact same wording. I like the concept of these ads. Its embracing the athletic build!

I want those 2 help me tone up some more\get a champion bubbler!!!

they tan and
they stuff to
be like us!!!!!!!

smh

please sit on my face when your done with those lunges

This is actually an old ad campaign that they brought back. I was shown this while on active duty back in 01.

@wifey06
Oh please, you can’t be that much of a hater. There are women of all shades and ethnic background that have booties like “us”. Black women do not own the bit booty, get off your high horse.

Who is she?

ARE YOU SERIOUS… THIS CHICK DOES NOT HAVE A BIG BUT.. SHE IS HIPPY… BUFFIE THE BODY HAS A BIG BUTT.. KEETOY HAS A BIG BUTT… THIS IS A JOKE.. NOT EVEN AFRICAN WOMEN ARE SHAPED QUITE LIKE AN AFRICAN AMERICAN WOMAN.. OUR CURVES ARE MORE DEFINED IN THE BUTTOCKS AND HIP AREA LIKE NO OTHER FEMALE ( NO HATE OR HOMO) I AM JUST BEING HONEST IF YOU LOOK AT MOST WOMEN OF OTHER COUNTRIES THEY ARENT QUIET SHAPED LIKE US(THOSE OF US IN SHAPE WITH OUR CURVES) NIKE NEED TO GO SIT DOWN THIS IS LAME SHE IS NOT SHAPED LIKE A C IN THE BUTTOCKS AREA (PLEASE) BUT THEY ARE NOT GOING TO USE A THICK CHICK OF AFRICAN AMERICAN BACKGROUND JUST CAN’T HANDLE IT…..

nice but definitely not big!

@ notunderstandingthis I thought AA women are African no other continent on the planet produced sisters, unless God dropped AA women of a thousand years back. There are 850 million Africans on the continent, with diversity to boot. Some kingdoms of Africahood and their booty have not even made it state side yet. What am saying is I love all Nubian booty, whether it be AA, African continental, African European, the Islands or Latin black booty, not forgetting Brazilian Capoera cakes too all Nubian queen booty is heavenly booty yours too

It probably wouldnt have been that bad if it the person actually had a BIG BUTT and whoever wrote this so-called poem actually took the time to actually write about haviing a big butt.

The girl in the ad doesn’t have a c-ya aS#. She’s fine. But, not like some of the wnba sistas with real c-ya arses. It never amazes me how much influence black people have on america’s popular culture. because sistas have always had the best arses. But, now I see white girls, latin girls and even asians with booty. And, the mainstream want to get involved.

@ not understandingthis, cosign!

This chick azz looks like a F for Flat ? Where`s the azz ? See for white people this is big but for mandingo type nigg*as like me this sh*it is an appettizer a morsel I would finish that azz off in record time and be looking for two cheeks the size of the moon right after .

GTFOH

i might just ‘scorn it’ so i can kiss it. Nike is telling me to just do it

when it comes to having the physical attributes of a black woman, they want everything but the burden of BEING a black woman

This ad MUST be fake!

Calm down! The ad did its job, it has everyone talking about. I think the girl works because she appeals to all different types of women.

Hmm..
I came out of my lurk status to comment.
I think this is a photoshop disaster.
-that is all..

And she has a fit butt.. not a big one.

I need to do more lunges.

For white people standards..This is considered big! lol.

I don’t think her but is big at all, but I guess to white folks maybe it is. I think my but was that size when I was 8th grade. They should have picked a bigger, better example.

That’s why I wear Nike all the time – they sure know what the realist likes… Big buttz or nothing, ya dig..

thats not big – its perfect!!

@nike godess

“Nike had some ads similar to this ot a few years ago. Talking about knees, thunder thighs, shoulders and arms, the big butt was one of them too and I believe it used the exact same wording. I like the concept of these ads. Its embracing the athletic build”

________________

I remember it too and agree with your a.s.s.essment.

anything other than black………..

@Chee Chee. Thank you for that comment. They want everything that the black woman has. Lips, butt, and our beautiful skin complexion. They want all of that and some but the burden. Finally, somebody else realizesit too!

Go Chee-Chee, Go Chee-Chee, Go…..
Go Chee-Chee, Go Chee-Chee, Go…..
Go Chee-Chee, Go Chee-Chee, Go…..
Go Chee-Chee, Go Chee-Chee, Go…..
Go Chee-Chee, Go Chee-Chee, Go…..
Go Chee-Chee, Go Chee-Chee, Go…..
Go Chee-Chee, Go Chee-Chee, Go…..
Go Chee-Chee, Go Chee-Chee, Go…..
Go Chee-Chee, Go Chee-Chee, Go…..
Go Chee-Chee, Go Chee-Chee, Go…..
Go Chee-Chee, Go Chee-Chee, Go…..

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“Just do it”

I knew ya’ll black women on here would have something to say. Stop sounding so jelous! Her Butt is in great shape and pretty Big to me. Just because it’s not Fat like Nikkin Minaj or some of those other “Gangsta Hoes” doesn’t mean it’s not big. I’d rather my woman have more muscle in her butt then Fat! And sorry to burst your bubbles but not all black women have azzes. Stop with that! There’s millions of black women with no azz or with way too much azz. Get over yourselfs and stop sounding so insecure, as usuall. SMH

LOL@above!

my wife doesnt have a big butt, but my girlfriend does. im going to purchase those sneakers for my wife and command her to give me 200 lunges a night. im going to buy my girlfriend more thongs.

I WANT THOSE SHOES!!!!!!!!!!!!!!!!!!!!

@ EJAY STFU WITH A NAME LIKE EJAY YOU HAVE TO BE A NINJA!!!!!

A TRIBUTE 2 SERENA AND HER NIKE @SS

HOlla @t HOLLAND!!

I have the sketchers shape ups..and no I don’t work for them…but those shoes are the ish….I am in shape and have big hips and a real big behind unlike the chick in the pic…and those shoes have shaped my butt until a real nice apple with the cuffs at the bottom and my thighs are real toned…I’m writing this to let all the ladies know that those shoes are what that is….get some

Ah,…why that b!tch in the ad gotta be WHITE?!
Oh, I know. Because to get OUR (what God gave us) booties, THEY HAVE to do 1000 lunges.

Its always the same ol shyt wit black females on dis shyt claimin asz. You stupid bytches! wen this ad first came out it was a black girls asz for tha fukin ad. Now its a WutevaHerRaceIs girl. As ads do they try to reach every race. If yall been wearin more den slides from rainbow yall woulda known that.

@Skaffeke,

One DOES have to wonder why Nike didn’t use Serena – the BEST example of a woman’s athlete with a big @zz – for their ad. Chee’s right; “We want what you have but we don’t want you.” Big butts aren’t attractive until a lighter-skinned person (J-Lo, Kim K.) has one; full lips aren’t attractive until a lighter-skinned person (M. Jagger, Angelina) has them. Ridiculous…

Strange ad.Fire the copywriter.Lotta nonsense.

sigh… the ad is referecing big butts not fat butts….some women delude them selves by using the self reference “thick”…I can’t imagine if some cottage cheese a$$ was used used in this ad campaign…and other ethnicities of women have big butts as well…get over yourself pretentious sistas

omg. just ghetto. I love Nike though.

i cant believe people have discussions/debates over azzez. smmh

um no white girls tan so they can look black lol hate to break it to you self-righteous chicks. if anything its to look hispanic cuz we dont ever get black lol. white people tan because some color on lighter complexion is a sign of being healthy and getting out of the house ie SUN on your body. its hilarious that all the yaki-wearin, skin bleachin BW are gonna sit there and accuse anyone of not liking WHO they are. lol go walk under an umbrella some more on a nice day, we wouldnt want you to get black or anything since you are SOOOOO f’n proud of it

this ad should feature Cherokee

this is old:

http://www.businessweek.com/the_thread/brandnewday/archives/2005/08/_maybe_its_beca.html

what the hay!
what will they obsess about next? oh come on people,really now!

To anyone complaining about the lady in the ads lack of a$$. I’ll take her a cute face with hips and shapely round a$$ no stomach over a donkey butt and gorilla face any day. I’ve donkey a$$. It’s overrated.

I’ve had donkey a$$. It’s overrated.

There’s going to be a lot of p i s s e d off flat booty women who buy into this crap thinking some shoes can make their butt look ANYTHING near this chicks in this ad!!!! I smell false advertisement…….

Her butt isn’t big, it has a shape but it’s not big nor is it really round. But she does have a nice shape overall.

I luv the ignorance in here. I am not black and yet i have curves and butt. I am not light skinned and have big lips, so all this talk about this girl. She got the job, NOT YOU HATERZ! congrats to nike.. its about time.. oh and the sketchers shoes are ugly as hell so to I love Black People” STOP!

I like this ad because it really shows a more realistic body type that most women probably have rather than your regular stick thin models that u c in vogue. It’s truely is celebrating REAL curves.

To all the chicks on here with
a phat azz congrats ” YOU ON ARE ON THE COME UP ”

Corporate America is a friend of chicks with an azz the size of the moon. Wow , who thought we would ever see the day.

Congrats Ima pop bottles to all the chicks claiming there azz is so phat they need four pants to fit their huge dumpers.

I like the fact, they want to relate to all types of women.

I’m glad they did not use no one with a freakishly big butt.

her bootie is big. in all the major magazines its all about angles this girl is jus posin normal n she still has somethin to show.

I mean it is nike, even though her but is big in my opinion it is still toned and fit

I love this ad…forget that, I love her. goodness gracious. lmao @ “my wife doesn’t have a big butt, but my girlfriend does”

>.NICE ADD,SPEACILE,INVATATION,TO,THE LADIE,IN THE ADD,FOR DOING A FINE JOB AND LOOKING SO GOOD>.ALSO,…………………>WITH,A,CONGRULATION,, ,I,INVITATATION,, TO,MY,,NIKE, PARTY,- TONIGHT,EVERY-ONE,HAS TO WHERE ALL NIKE FROM TOP TO BUTTOM YOU MUST HAVE ON ALL NIKE OR ELSE YOU WILL BE TURNED AWAY AT THE DOOR..!COM TO THE PARTIE WHERE ALL NIKIE!:;

The Consigliere 7/29/10, 02:53:PM

sigh… the ad is referecing big butts not fat butts….some women delude them selves by using the self reference “thick”…I can’t imagine if some cottage cheese a$$ was used used in this ad campaign…and other ethnicities of women have big butts as well…get over yourself pretentious sistas
______________________________

I agree with you. Just because your azz is fat doesn’t mean it has a good shape. I’m glad, as a black man, I could care less about what a white man looks like. Lol. You wouldn’t see brothas carring this much if they showed a white dude flexin or something, lol. It just goes to show that the black women on here who are hatin are insecure. It’s so obvious that it’s funny. Black women, stop hatin and just be proud of what you have even if it doesn’t look as good as the white woman in the ad.

Yo captain clueless (aka writer of this article), there’s a huge difference between a big butt that is fat and one that is toned.

to all you naysayers out there:

the Jedi Mind Trick don’t work around here…

…we all know where we stand as far as desirability as a collective group, so please refrain from throwing black women further under the bus because of your ‘preferences’…

…her butt is nothing to write home about, and yet some of ya’ll still couldn’t resist the need to call black women ‘fat’ while the non-black chick is just ‘perfect’ for white people’s and black males’ standards…

…resentful, colorstruck negro men need not explain anything because they’re so transparent and predictable, it’s no wonder they’re always being caught on some dumb ish and laughed about worldwide…they’re easily distracted by the most minor things…

…no wonder more sistas are exercising their options to go elsewhere…

…but i digress…

…sistas, band together and demand RESPECT!…

um, they couldn’t find a model who actually has a big a.s.s.?

Im not feeling this ad. What demographic is this suppose to be for? this women is not well, black!! she may as well be kim hoedashian or hispanic. Im black and I can not identify with this ad. Just sayin.

This ad is hot. people really need to stop hating. honeys body is rockin’. women who are built like this are what’s up. props to nike for this one. YAHTZEE!!!!

her drawers are just too small

i cant believe that nobody sees how sexist and racist this is. black people are brain dead.

What Big Butt? She has big thighs…her but is itty bitty! OMG..my butt is bigger than hers and I say my butt isnt that big and it sits prettier than that whit chick..like a bubble.

I think the girl in the ad has a nice shape but black women outnumber any other type of women with a butt. That is what is illogical here. You have so many black women to choose from.

@maggie – agreed

people are in denial if they say black women aren’t the queens of fat butts.
as someone else said, it takes a non black woman to make black features fashionable. angelina jolie (big lips) j lol (big butts)

as for the girl in the ad, who cares. I wouldn’t buy those trainers anyway

THIS BUTT THING IS GETTING OUT OF HAND

This ad has to be a joke…round like a c? Not too sure who this is meant to appeal to

her butt is nice, not big. her thighs are kind of big. Nike is doing a lot right now. The writing in the ad is wack!!!

stupidest ad I have seen in a long time

How stupid & disrespectful to those that don’t have time to exercise or overweight! Shoo

Chee-Chee… as a co-worker of mine use to say, “Every body wanna be-a @igga, but don’t nobody wanna be a @igga. Ponder that!

they should have got a black girl cuz she aint got a butt lololololololoolololololololol

@ EZRawlins, My daughter and I just agreed. They should had done a series of black women/atheltes or women of color for the ad(s).

As you can see there aint no sistas in that ad. Don’t be fooled. Real curves are not universal yet. It’s funny that while I was growing up, big asses were something to be ashamed of. You were “fat.” But now they are trying to market the concept to all these WHITE women who are ass-conscience about themselves. Look at your history, discover the truth…

why does it take someone who is not black too make a butt look good.

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