It’s odd but no so odd at the same time. By now, many people expect to walk into a beauty supply store and see a Korean store owner manning the register. Whether you’re in the suburbs of Houston or on MLK Blvd in Anytown, USA, you know what to expect.

But what can explain the seemingly random attraction of Black hair to Korean entrepreneurs? Is it that they love Black hair so much? Was there a plan amongst the first wave of Korean immigrants to hone in on the black hair care industry and dominate the beauty supply store market? From a business perspective, it was no coincidence.

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