We’re not sure how much this takes away from the Illuminati rumors, but Jay-Z is putting some good out into the world.

On October 1, Rocawear relased the Jay-Z Private Reserve Denim collection, created specifically to benefit Hope For Haiti. The collection consists of 90 pieces currently available exclusively at Rocawear.com.

An instant classic the Jay-Z Private Reserve Denim made of Japanese selvage denim features a button fly closure, 5 pocket style and contrast topstitching. The artisan distressed denim is finished with whiskering and abrasion. Other features include embroidered detailing at back patch pockets and a contrasting patch at back looped waistband.

All proceeds from the sale of the Jay-Z Private Reserve Denim collection will go to Hope For Haiti, a non-profit whose mission is to improve the quality of life for the Haitian people, particularly children, through education, nutrition and healthcare.

This isn’t the first Camel/Rocawear supported initiative for Haiti. In April, Rocawear partnered with The Program, LLC to create the “Everybody’s Haitian” PSA. In hopes of reminding people of the tragic events of January 12, the PSA brought together celebs including Roc Nation artists J. Cole and Wale, radio personality and journalist Miss Info (formerly known as the “nut-guzzling Ching Chong Sl*t”..Benzino’s words, not ours) , hip-hop artist Esso, BET’s Terrence J, R&B crooner Lloyd, JoJo Simmons to recount the story of earthquake victim Martine Cathune’s experience in Port-au-Prince, Haiti on that fateful afternoon.

Check out the PSA below.

Click here to learn more about Hope For Haiti