Last weekend while Atlanta played host to the BET HipHopAwards, The Source sponsored several events, including the “Follow The Leader & Saving Our Daughters Hip-Hop 4 Education Initiative.” Hosted by Grammy Award Winner Chrisette Michele and Comedian Rodney Perry, the goal of the Hip-Hop 4 Education initiative is to create events nationwide to examine and discuss Hip-Hop and its impact on education in inner-city schools.
The Source screened the short-film version of the documentary “Follow The Leader” that focuses on Hip-Hop and sheds light on its impact on education in inner-city schools.
Earlier in the weekend the Source Magazine partnered with The W Hotel and 901 Tequila partnered for an invite-only event during BET’s Hip-Hop Awards weekend to reveal the cover of its 13th annual “Power 30” issue and to announce the addition of new Executive Editor, Bonsu Thompson. The event was organized alongside a series of branded events setup during the weekend to support the release of The Source Magazine’s 13th annual “Power 30” issue. The Source Magazine’s annual “Power 30” issue recognizes and honors those who have individually progressed the culture of hip-hop over the last year.
The Source “Power 30” panel took place Friday October 1st from 2 pm to 3 pm at Fredrick Douglas High School in Atlanta, GA. Panelists included Reginald Hawkins, Program Director & Talent Manager for Shade45 Sirius Satellite Radio; Shawn Pecas, Lifestyle and Promotions Director at Island Def Jam; Bonsu Thompson, Executive Editor of The Source Magazine; Shanti Das, Former Vice President of Urban Marketing for Universal Motown Records and Chaka Zulu, Co-CEO of Disturbing Tha Peace Records. The panel was lead by Thompson and created an open forum to talk about the music industry and artist imagery.
A private reception sponsored by 901 Tequila, was also held at the W Hotel Midtown to reveal The Source Magazine’s annual Power 30 cover with special guest Cash Money Records CEO and Universal Recording artist, Bryan “Birdman” Williams, alongside The Source Magazine’s newly appointed Executive Editor, Bonsu Thompson. Attendees included DJ Khaled, Ace Hood, Diamond [Crime Mob], Young Money Entertainment’s Lil Twist, Mack Maine, Hell Kitchen’s Jason Ellis, Lil Wayne’s Mother Jacida Carter, Music Producer Drumma Boy, 106th and Park’s Rocsi Diaz and Young Money Entertainment’s Shanell.
Check out lots of photos from the reception below: