#3: Kanye West
Last year: #4
A lot of Kanye’s recent buzz has been built off his G.O.O.D. Friday series of song leaks.
“He’s basically putting out a mixtape on the radio,” MTV News supervising producer Sean Lee said during the Hottest MCs roundtable discussion. “These songs are throwaways for his album. He’s taking this beat from here, this feature on here, let me get this person on here, and putting them out to the public. And the public is consistently responding to these records.”
What’s more, Kanye has done everything with a very polished artistic sensibility. No other rapper could pull off having director Marco Brambilla create their very own moving art installation in place of the traditional music video. In fact, probably no other rapper would even think of it.