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Candra Palmer’s story of successful entrepreneurship isn’t the typical one peppered with anecdotes about jumping in feet first, making lots of mistakes, and struggling toward stability. Her business started out as a carefully, meticulously-planned venture that involved a number of calculated decisions including working for free, selling clothing in a mall, and making products at home for a number of years before growing into a brick-and-mortar store.

Artyce Custom Footwear, a L.A.-based special occasion foot wear designer, wasn’t even a twinkle in this founder’s eye when she graduated from Xavier University in New Orleans.

Read the rest of this entrepreneur’s story at The Atlanta Post

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