Surprise: Beyonce Beat Out Taylor On Thanksgiving… It’s Not All Good News Though

- By Bossip Staff Categories: Attention Slores, For Your Information, News

We kind of figured that Taylor Swift’s “Speak Now” Thanksgiving special would be a waste of airtime, if for no other reason than the fact that NBC could have replaced it with something or someone much more interesting. We’re surprised that Beyonce actually did worse.

While Mrs. Camel did rank higher than America’s Country Sweetheart in her time slot, her “I Am… World Tour’ special pulled less viewers than Taylor. And neither of them managed to beat out reruns on other channels.

She may be a huge draw at the record stores and an attraction at music awards shows, but as far as dominating the airwaves on Thanksgiving, Taylor Swift has a long way to go.

he pop-country phenomenon’s NBC special “Speak Now,” a look at her new album juxtaposed with live performance footage, garnered a mere 1.2 adults 18-49 rating with 4.42 million viewers. Though the show can exclaim that its adults 18-49 demo grew by 30% from start-to-finish, no one at NBC or on ‘Team Swift’ should be bragging about that performance.

The show finished fourth in its timeslot behind the NFL overrun/”The Simpsons” movie on FOX, re-runs of CBS’ “The Big Bang Theory/$#*! My Dad Says” (1.6 rating, 6.21 million) and another airing of ABC’s “Charlie Brown Thanksgiving” (1.5 rating, 4.99 million viewers).

Of course, Swift was not the only music superstar to disappoint on television. Though her 90 minute special drew slightly better in the demo, Beyonce’s “I Am…World Tour” was far from a runaway success.

Over the course of the broadcast, the ABC show garnered a 1.3 adults 18-49 rating with 4.13 million viewers.

For its part, it was behind re-runs of CBS” “Mike & Molly” and “The Mentalist” and FOX’s “The Simpsons Movie” (only for the first half or so) for a second/third place finish in the 9:30-11PM slot.

So there you have it. Can Taylor disappear back out of our stream of consciousness now?

Source

Comments

  • Rhihanna

    Taylor Who????????

    • Rose

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  • http://www.waronthehorizon.com SHEMALES R NOT WOMBS

    That Beyonce special was WEEEEEAAAAAKKKKK like yawn!

  • B.S.

    How did Beyonce beat her out if Taylor had 4.42 million viewers and Beyonce had 4.13.

  • jailenno

    Can someone PLEASE tell Bey that absence makes the heart grow fonder…I love her but can we get a break for a little while?? Like at least 9 months!

    • Mystyri

      YOU KNOW HER MINDLESS A*S JUST FOLLOWS EVERYTHING HER “HUSBAND” DOES. SHE CLAIMS SHE’S “RETIRING” OR RESTING IN HER CASE, AND NEVER DOES! WHAT JINX ARE THEY CONSTANTLY TRYING TO PULL IN THAT?! HAVENT FIGURED THAT PART OUT YET!

    • :))

      totally agree!

  • http://bossip ky

    The article I read said Taylor beat Beyonce I must have read the numbers backwards, no they must have printed the numbers backwards. To be honest it said the new beat out the later. I got confused like hell so I took it to mean Beyonce was the later and Taylor was the new idk i’m confused again ! I am not a Bey fan or stans but I choose black over white any day !So it is what it is !

    • DeE

      not to harp all over your opinion, but I choose what moves me regardless of black/white. Not in this case though because I didn’t tune into either of their performances. Still, 4 plus million viewers is still a bunch for both ladies. I choose substance over race/gender/religious affiliation. Just my 2.0 bit

  • http://www.theluckyj.com Lucky

    This article is not correct lol Taylor Swift beat out Beyonce in views….maybe the title of this article is a typo *kanye shrug!

  • nunya

    I’m surprised bey had that many.

  • Caramel Cat™

    This is the bottom line: Taylor had more viewers, but Bey had a better time slot…so they are saying she beat out Taylor with the demo but not with the ratings….

    • sneeke1

      Thank you…someone who can read and understand numbers. Personally, I didn’t see either special and wasn’t checking for them either.

    • Gymo

      WRONG!!!!
      Don’t teach if you don’t know – you need to go learn what a “Demo” is. — Clue for idiots = age is involved.

      The people on this site complain and criticize but there’s no intellect here.

  • It's Me

    maybe this is a sign that Bey needs to call it a wrap and care her stank azz under a bed or something..

  • ..

    Same shyt as usual

  • Tracy

    I think B’s special did bad because it’s not recent footage and she doesn’t have any new music out. I mean, if you went to her last concert, why would you need to see the tv special?

  • http://www.showmestate.com 5'10" AKILLAH RICHARDS (A SPADE IS A SPADE)

    IF ONLY THERE WAS A WAY FOR HER TO SLOB ON 5 MILLION MORE VIEWERS, SHE WOULD HAVE DONE IT. ANYTIME SHE CANT CHEAT, LIE OR BRIBE, THE T R U T H COMES OUT. SMH! NOW GO GET SOME MORE GRAMMYS FOR THOSE CRAPTASTICAL SONGS (DAD ON THE COMMITTEE).

  • Geronimo Deuces

    its okay to flop sometimes……

  • Where Da white women at ???

    Bey does alright for a nearly white woman I’d hit it then have her shine my shoes….

  • TRUFF IS...

    Beyawnce special was blah and predictable……..boring

  • pineapple

    this would all be so much more tolerable if Taylor Swift could actually hold a note!

  • Kelly

    Beyonce actually had more viewers. This has been reported on other blogs as well!

  • wifey06

    no kanye to save her—-

    next year she will date a black man to get noticed!!

    they all use black men!!!

  • nwilson

    You people on this site kills me. Is Beyonce or Taylor going to give you any of those millions of dollars that they made? NO! SO, it does not matter who had more viewers, IDIOTS!

  • Lodi, NJ

    For other than football or The Wizard of Oz, why would anyone sit in front of the tv on Thanksgiving when they’re around family & friends all day long? It’s no surprise these specials didn’t do well. Plus both of these chicks are overexposed especially Bey Bey. Now an Erykah Badu or Jill Scott Christmas special featuring The Roots, Floetry and special guests D’Angelo and Janelle Monae would have had me glued to the boob tube all day.

  • Mock Rock Star

    Sorry Beyonce, but I was hanging with family. If U come to my house and do some “private shows” I promise I won’t let U down again

  • Marquis de Sade

    Ahhh, another in a loooong line of instances where a blond hair, blue-eyed Becky triumphs over a weave wearin’ Shaneequa! I just luv the natural order of things.:mrgreen:

  • SweetMahogony

    I honestly dont think neither one of them cared because at the ednd of the day they are both filfthy richh….Follow me @SweetMahogony

  • Where da white women at ???

    Weave wearing sistas trying to emulate a white girl and still falling short, lifes tough ain’t it

  • saywhat

    What difference did it really make, they bothstill got paid. Well Beyonce maybe to get over 1 million sales for your first week of new albums sales maybe you really need to think about becoming a mother and your sales will go over the 1 million plus mark for a new release because it will be know this will probably be your last album for a while.

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