When the good folks at Keep A Child Alive thought up their Digital Death campaign, they probably figured that between Alicia Keys’s 2.2 million followers and Kimmy Cakes’s 5.4 million alone, it would take absolutely no time to raise $1 million.
So far, they’ve raised a whopping…
Yup: $183,088. And most of that – $160,000 to be exact – was raised on World AIDS Day. At this rate, it’s gonna take 40 days to get to a milli.
Maybe they should’ve put a little more thought into this plan: announced it more than two days before World AIDS Day maybe? Or not used people like Justin Timberlake, who only tweeted all of four times in the entire month of November, including his announcement about his “Digital Death.”