Posted by Bossip Staff
Joe Camel and Beyonce are kicking DefJam and Columbia Records to the curb according to one tech industry source. Apple snagged the power couple to create a “super record label” that has more of a digital focus:
Jay-Z, Beyonce, and Steve Jobs: How’s that for a power trio? An inside industry source recently told MOLI that it’s a done deal: Pop’s top couple will move to Apple to run a new music division. It sounds rather incredible: Carter’s already got a pretty good job, running Def Jam, and Jobs may be too smart to get into the tanking recording business (as others have said).
Of course, if it is true, my guess is this would be a new, revamped record biz, one based on digital distribution, not boring old physical products. It certainly speaks volumes about the state of the culture industry, if two artists who have been served well by the current way of doing business are willing to jump ship. Spokespeople for Apple, Shawn Carter, and Def Jam (Mr. Carter’s label) did not return requests for comments. The move would of course follow Paul McCartney’s move from a traditional label, Capitol, to one run by another entity, Starbucks Music. Starbucks started signing artists after establishing a successful retail model through their Hear Music outlets and compilations. Apple has made a similar achievement with iTunes, to say the least. Apple is definitely poaching at least one smart guy from a label: Capitol publicist Jason Roth starts at the technology company July 2. He says he knows nothing about the aforementioned rumors.
If this rumor is true, this would be a smart move by Joe Camel and Beyonce. Apple is on top of their game and has a lot of bank while the major record labels are still back in the Biz Markie and Pebbles days. As Joe Camel spit on the Hustlin’ remix, I’m in the air, I can’t hear your corny raps.