The clothing line was announced in 2003 as a joint partnership between 50 Cent and Marc Ecko, founder of Eckō Unlimited. The deal was said to be unique as Ecko wasn’t handling the designing of the clothing, but rather the marketing and merchandising of the brand. Marc Ecko likened the deal to “Nike and (Michael) Jordan coming together for Air Jordan”. 50 Cent maintains full ownership of the line, along with the opportunity to re-launch it on his own. According to http://www.rapbasement.com, 50 is relaunching his G-Unit clothing brand soon. It launches in Spring 2009 with another collection of clothing after resigning with its distributor and partner Marc Ecko Enterprises.
In July of 2010 whilst on tour in Brazil it was reported that 50 Cent and G-Unit had relaunched the G-Unit clothing line there due to his rather large fan-base there.