RihRih on her song “S&M” and the reaction to the video:

“The song can be taken very literally, but it’s actually a very metaphorical song. It’s about the love-hate relationship with the media and how sometimes the pain is pleasureable. We feed off it, you know – or I do. And it was a very personal message that I was trying to get across. I wanted the video to say that but still play off of the them of S&M. And I mean, wow, people went crazy. They just saw sex. And when I see that video, I don’t see that at all. I wanted it to be cheeky. There’s no other way to take it.”