This n***a Snoop done put down the dank and picked up the drank.
Look out, Four Loko. There’s a fruity-booze rival coming to the market — Blast from Colt 45 — and rapper Snoop Dogg is its pitch man.
Blast, produced by Pabst Blue Ribbon’s Colt 45, is an alcoholic drink but does not contain caffeine, the ingredient that got Four Loko and a group of partying college students in trouble last year.
Snoop Dogg, also known as Calvin Broadus, has been promoting the drink at various locations in Southern California with a bevy of attractive women wearing “Blast by Colt 45″ tank tops. Colt 45′s Facebook page also showcases a San Francisco party with hipsters drinking from glasses of bright blue Blast, served on the rocks.
Pabst Blue Ribbon, the maker of Colt 45 and Blast, said the product will appear on cooler shelves on April 5. The Blast website says it will be offered in four neon flavors: grape, raspberry watermelon, strawberry lemonade and blueberry pomegranate.
We fawks with you Snoopy D-O-double-gizzle, but we’re not drinking anything that’s similar to 4 Loko. Thanks, but no thanks.