Making It Rain On Them Hoes: Cassie, Solange And Selita Ebanks Named Carol’s Daughter Spokesmodels

- By Bossip Staff Categories: Congratulations, Magazine Covers, Making it Rain on Them Hoes

Carol's Daughter Spokeswomen Cassie Solange and Selita Ebanks

Some folks might call this nepotism. Diddy’s concubine Cassie, Kanye’s concubine Selita Ebanks and Jay-Z’s sister-in-law Solange Knowles have all been named as spokesmodels for Carol’s Daughter.

The ladies are the subject of a recent WWD feature, which is excerpted below:

Carol’s Daughter aims to showcase the customers who can’t be neatly slotted into one category or another. Take, for instance, Cassie, who is of black and Filipina descent, or Ebanks, who has Jamaican, Irish, Indian and African heritage and grew up in the Cayman Islands. Knowles is of African-American and French Creole descent.

“They will serve as cultural ambassadors in bringing forth this acceptance that the definition of beauty is now colorless,” said Steve Stoute. “There are no longer boxes of white, black, Latina, Asian. More and more women are checking the other box.” According to Stoute, the trio was chosen because aside from their beauty “they share the vision and embody the messaging in their attitude, appearance, projects and core values.”

“Carol’s Daughter doesn’t have just one direct demographic,” said Ebanks. “Solange’s hair is a different texture than mine; so is Cassie’s. Our skin and body types are different. Today, people are blended, and I think the three of us are a prime example. Women in my family range from vanilla to the deepest chocolate.”

While the brand will continue to use longtime spokespeople and investors Jada Pinkett Smith and Mary J. Blige, as well as [founder] Lisa Price, in brand visuals, the three new spokeswomen speak to the “millennial generation, which is basically a colorless society,” said Stoute.

So basically whether you rock a natural, a half shaved dome or a weave Carol’s daughter has all their bases covered…

Congratulations concubines ladies!

Source

Comments

  • http://bossip.com Hi HO!

    LMFAO@ tha concubines lmao. They shud pose for Mixed Chicks! They shud of got Jill Scott or Angie stone up in there gives it more flavor. Because they look one DE-MENTION-AL!!

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    • kalifa

      selita always looks sick and anorexic…..eat hoe eat…
      😦

    • TripleBlackandBeautiful

      I agree there should they should have diversified the model type… If the product is in fact a great product for ALL African American hair types.

  • AMBER

    They shoulda put Tika sumpter up there too.
    FAIL*

    • StillaPC

      Tika wears a pretty long, unbelievable weave, so Im not sure that would convey the bet image in that product market.

      HOwever, I kinda feel bad for Solo…I mean, of the 3 women she’s the one who the products are seem to be more formulated for…yet she’s the little brown girl with the kinky hair stuck behind the 2 light skinned girls with long hair?

  • BritishGirl

    So where’s the dark chocolate looking mixed women then? I know plenty of black/asian mixes who’d feel left out seeing this crap. So much for ‘diversity’ And this photo is horrible. Look how unwanted Solange looks. Cas-sie and that 2007 hairstyle and Ebanks looking constipated. This product is EXPENSIVE, they could have come better.

    • Marquis de Sade

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  • http://tffbrijay@yahoo.com Tiff

    Aren’t they suppose to be advertising for black women of all colors? Where is the color? No dark skin? No brown skin? What’s up?

  • Benzy

    No more black is beautiful. It’s all about mixed women with long pretty hair.

  • Juliemango

    I as a consumer can accept cd’s belief that beauty is multi-coloured – skin n hair colour/ texture!!!

  • I'm ze true silver hare

    I think they meant the diversity in ethnic hair. That’s why they are showing how black has become so diverse all of these women aren’t full black, but they are still considered black. Most, if not all of us are mixed somehow, and the diversity in our hair shows that. My dark chocolate friend recently went searching for her background, turns out her trails led her to Ghana, and even Portugal.

    • TripleBlackandBeautiful

      Why is it that Blacks are convienced that we are ALL mixed… NO WE ARE NOT!

      If I am Dark Hersey brown and all man orginate from Africa… How is it that I am mixed with ANYTHING?~!

    • TripleBlackandBeautiful

      But just because your Dark Chocolate friend found roots in Portugal, SP doesn’t mean she is mixed with anything more than African Moor blood… The AFrican Moors ruled Spain for over 800 years.

      Why do we constantly attempt to find this pride in being Mixed with anything other than African?

  • I'm ze true silver hare

    But I do agree somewhat with the choice of women. I have seen dark women with the same differences in hair. My little sister who is darker than these models, has frizzy red hair, well its more auburn now, but when she was born she had very red hair.

  • wildcherry666

    Before Carol’s daughter jumped on the national scene, It was a unknown hair product being brought by predominately black folks. I understand in business you want to reach out to a wider customer base. But blacks just need to lead. i don’t see other races, asians, latinos, arabs, or other races trying to reach out to us with their products. I am tired of black folks in business and the likes of Oprah telling us know we are not good enough. Yes, Jill Scott should have been one of the spokesperson as well as Angie Stone.

    • TripleBlackandBeautiful

      @ Wildcherry666… EXCELLENT POST!

      My point as well… Why is it no longer to be what The Most High made us… Why is there now this undercurrent of shame in being a black person with Black parents ect…

  • BritishGirl

    @I’m Ze- was your comment for me? I can’t tell on my phone! But even if it was about diversity in hair textures, then where are the girls with curly/frizzy hair? It just seems to jump from kinky to straight/wavy. I agree with everything else you said.

  • REAL REAL TALK

    ALL I SEE IS A BUNCH OF H?OES

    REAL REAL TALK

  • b-nice

    FOR WHAT! BEING UGLY!!

  • Truth be Told

    this pic is terrible. they all look very awkward. Especially Solange. She looks like a muppet character with her dark eyebrows

  • Of my chest

    They all look weird looking. Sorry they are not that hot.

  • monique

    i think i might try carol’s daughter

  • mm

    They have no shame these mix people u r being used, well, they have no skills but concubine hoes.

  • kissofdanger

    Funny, this is just another excuse to use mixed looking women. Most black women don’t look like that.

  • mm

    Of my chest,

    All weird looking.

  • mm

    selita /solongs chicken of the seas.

  • mm

    selita and betsy the cow=implants.

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  • Allie

    Lol @ kissofdanger: i certainly don’t look like that

    I agree with most of the comments, where is the diversity?

  • I'm Just Me...Keeping It Real Since: 1983 (31 weeks pregnant-9 to go!!)

    I am sorry this doesn’t seem diverse. There is no one with dreads, for example. And I also thought they sold body products, i.e. lotions, etc. So there is no diversity in the skin tone. Do they not cater to brown or darker skinned women? I am a darker caramel myself. I personally am not impressed by the looks of this campaign. Yes black women come in all shades with all style types and hair textures and I don’t think this is show in this picture.

  • RazeKane

    COLOR SELLS !!…end of story.

  • RazeKane

    Their colors appeals to the majority of AA’s ..Medium BROWN and thats the goal of any marketer, appeal to the majority of your target audience.

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