“Jumping the Broom,” about two families from different backgrounds converging at a wedding, collected a decent $13.7 million.
“Jumping the Broom,” which features a predominantly African American cast, drew mostly women — they made up 70% of the audience. The film exceeded industry expectations and was applauded by moviegoers, who gave it an average grade of A. That’s a sign that the movie industry should be making more films for minority audiences, said Rory Bruer, Sony’s distribution president.
“It’s a very good business to be in — there are absolutely very positive opportunities there for Hollywood,” he said.
“Jumping” was financed by Sony’s TriStar label for about $7 million and was produced by Our Stories Films, the studio co-founded by the founder of Black Entertainment Television, Robert Johnson. The film was marketed toward a faith-based audience, as one of its producers is Bishop T.D. Jakes. He hosted a number of screenings of the film at religious conferences in the weeks leading to its release.
If you haven’t seen this film yet we highly suggest you do so! It’s definitely a good time, laughs, smiles, cries, and something that you can enjoy with the family.