Looks like Naomi Campbell’s latest tantrum has resulted in her getting her way… After fashion’s most infamous diva threatened to file a lawsuit and start a boycott against Cadbury, the candy company has issued a public apology:
Cadbury understands that our latest advertising campaign for Cadbury Dairy Milk Bliss caused upset to Naomi Campbell and her family. Cadbury takes its responsibility to consumers very seriously indeed and we would never deliberately produce any marketing material we felt might cause offence to any section of society. It was not our intention that this campaign should offend Naomi, her family or anybody else and we are sincerely sorry that it has done so.
We can confirm that the advertisement is no longer in circulation and we will not be using it in future marketing for Cadbury Dairy Milk Bliss.
We have been in discussions with Naomi‘s solicitors and can confirm that they have accepted our apology on her behalf as a conclusion to this issue.
Wamp Wamp… Guess when Naomi says “Ho Sit Down” that’s exactly what happens.
Here’s Naomi’s response:
“I’m pleased that Cadbury have made a ‘sincere apology’ in regards to their Bliss ad campaign,” she said. “The advertisement was in poor taste on a number of levels, not least in the way they likened me to their chocolate bar. It is also a shame that it took so long for Cadbury to offer this apology.”
She added: “I hope they and other multinationals can learn from this; that offence may not be their intention, but when it is shown that it has caused offence a sincere apology straight away goes a long a way.”
“Better still they should avoid causing offense in the first place which is best achieved by having greater diversity at board and senior management level.”
We can’t argue with that one. Give some black folks some jobs Cadbury! We didn’t really find the ad racist in the first place, but maybe being called “chocolate” has a more negative connotation outside of the U.S. One thing is for sure — Naomi Campbell is not to be crossed.