This is a great look for the Kobester:

Lakers guard Kobe Bryant has formed the Kobe and Vanessa Bryant Family Foundation, a nonprofit that aims to reduce homelessness in Los Angeles.

Bryant will hold a news conference Tuesday at My Friend’s Place, a nonprofit resource center that offers free emergency services to about 1,600 homeless people a year, according to its website.

Bryant will explain the initiatives he has planned to reduce homelessness, create permanent housing and provide educational and career resources, which will include raising funds, improving services and working in conjunction with My Friend’s Place. Bryant’s philanthropic work has proven extensive, ranging from Make a Wish Foundation, St. Jude’s Children’s Hospital, and Boys & Girls Club of America.

What do y’all think…damage control, or is he and Vanessa really doing this from the bottom of their hearts???

Source