Racist Or Revolutionary? Hallmark Offered Father’s Day Cards For Black Moms

- By Bossip Staff Categories: For Discussion, News, Race Matters

The Hallmark Mahogany line might have taken things a little too far.

You’ve seen the Mahogany cards at your local Wal-Mart or grocery store. You may have even bought some. But would you buy this one?

To celebrate Father’s day, Hallmark’s Mahogany line has released a Father’s Day card that is targeted towards African-American single mothers. That’s right. They line has apparently seen the rising number of single moms in the Black community and has chosen to make a card specifically for those moms.

What do you think? Is this a novel approach to honoring single moms or is it kind of racist by preying upon stereotypes about the African-American community. Sound off!


  • miss kay

    There is something definitely off with that! I addition, just because black women are single doesn’t mean the the men aren’t fathers to their children!

  • Tonimari

    If they were going to do that, they should have created one for all other races as well. Black women are not the only women on earth who are single mothers. I can see how one can perceive it as thoughtful but it’s still a little stereotypical to me.

  • http://twitter.com/junglebeatkingz dupe

    I don’t think its racist at all. we ve become so sensitive as a community, every time some one makes a nice gesture, we begin to second guess their intentions. Let us just take it for what it is and deal with the real issues plaguing the black community.

  • daahlingnikki

    I understand the sentiment but it is definitely stereotypical…if you want to make a fathers day card for mothers then make it universal don’t just aim it @ one group…Hallmark should’ve known better…

  • StuckInDaMatrix

    Actually I don’t have a problem with the cards and I understand the message the cards are conveying! If the statistics are correct, then a large number of Black mothers are single mothers. Shouldn’t Black single mothers with all their struggles receive a card like any other mother? In about ten years they are going to have cards for non- Black women who are raising bi-racial children. Just wait!

  • Kathryn

    The people in this world have become so unbelievably sensitive and weak.

  • http://Littlechocolatechild.blogspot.com Axiomatic Truth

    Bottom line is, there is definitely a market for this type of card. If I saw them, I probably would have gotten one. Very nice to acknowledge those mothers who must step up and serve as both mother and father. My only issue is there is a tinge of stereotyping by marketing it only toward black women. We aren’t the only ones who deal with dead beat father’s. Make it universal. And why does it look so ‘sista girl’

  • ray

    Its business – they see a market and they’re catering to it.

  • bb1047

    Completely appropriate! I love the idea. I do feel the card is a tad stereotypical with the black mom on the front because all races have single moms. I wud purchase for my mother. She did EVERYTHING her self with two kids. Fathers and mothers day belongs to her and we celebrate it every year.

  • Asia

    A tad sterotypical yes it is…but being a single mother in the black community is the norm today. It should serve as a wake up call amd embarrasment to black men. @Brianna you should date who you prefer but the bashing is close minded immature and cynical..

  • a mess

    Dam someone stole my idea again. Nothing wrong with this at all. Its the truth and there is a market for this. Then when a black man is being a father its as if they should get accolades. Its sad. People should just keep their legs closed and their stick in their pants.

  • CJ

    now all we need are Mother’s Day cards for single dads..

  • come on!

    Racist no,the truth yes,and I thank hallmark for it.

  • http://www.bossip.com nygger males suck

    Co-sign Asia. Nygger males NEED to do better!

  • Victoria

    I don’t think it is racist. The card is not saying only black women are single mothers. I just don’t understand why people get angry when they know someone who is a single mother and they themselves say they are the mother and father too. It was just a gesture that was taken too deep.

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