Diddy Purchases ENYCE Clo. Brand

- By Bossip Staff Categories: Making it Rain on Them Hoes, News

Posted by Bossip Staff

According to a Livesteez, Diddy has just acquired the popular ENYCE Clothing Brand:

Word on the street is that Sean “Diddy” Combs has conquered yet another piece of the fashion real estate to add to his ever-growing empire. The music mogul has purchased the popular urban clothing line ENYCE from Liz Claiborne Inc, according to reports. “Enyce is a brand that I have always admired, and they have been a very important player in the young men’s sportswear arena for over a decade. I am really excited to bring it into our portfolio of brands that already includes Sean John and Zac Posen,” Diddy said in a release. “Given our track record of success in marketing products such as Ciroc Vodka, Unforgivable by Sean John, and all of our television titles, I look forward to adding our expertise to an already hot fashion line. Our long-term plan is to grow the Enyce brand through innovative marketing, expansion of the menswear and boy’s lines, and launching into new licensing categories.”

ENYCE has fallen off a bit and if there is anyone who can resurrect this clothing line, it’s Diddy. This is going to be a big project so we sure hope Diddy has Nelly’s number programmed on speed dial.

Read the full Livesteez story here.

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Comments

  • Hannibal

  • Purpple(formerly known as CC)

    There goes my like for Enyce..well my like for them has been dialing down for a minute now….they were hot like in 98…..

  • Fresh Perspective

    I didn’t know he had Zac Posen. That’s pretty big. Maybe he can resurrect Enyce. He may be annoying at time but he’s stylish and a smart biz man.

  • tara

    i dont know this gentleman . but i got a news from http://www.bigbisexual.com about him . it said that he is dating with a sexual girl who is a very poor ..i dont know , maybe there re something inside . that’s ture

  • A-rab Baby

    is it pronounced e-neechi or e-nice?

  • Chi-Town

    @SMDH

    Damyumm dont hold back, tell us how u feel!

  • Injera70

    Really now you should not wish death on no one.

  • DR.FUNK

    Good luck with it PD.Hope you lo-balled Claiborne for the rock bottom sale price.

  • http://www.myspace.com/tomboyswagg FallinPoet(Robin Thicke's "Dreamworld" is the sh*t)

    @ A-rab baby

    is it pronounced e-neechi or e-nice?

    ____________________________________

    e-neechi… i got another Arab in here… we taking over lol..

  • sweet_lies

    diddy’s english isn’t advanced enough to have made such an articulate statement.

  • The_Truth

    **Enyce can be resurrected. . .it’s not AVIREX.

    Puff put some fly Enyce clothes out there, yeah, I’d rock it.

  • BLUNTBLAZER

    DAM PUFF GOTT HELLA BREAD

    http://www.myspace.com/thagrindaholic

    CHECK THA NEW BANGER “NEVA DROWN”

  • persona

    Good for him. Zac Posen is a luxury Brand, Sean Jean is business casual/standard, and Enyce is urban. It looks like he’s reaching out to all levels of fashion. AND, during this recession, I bet he bought it for cheap.

  • NewGuy

    Why didn’t he purchase Johnny Blaze? This is an outrage!!!

  • Lady elle

    yeah I read about this over the exchange tickers yesterday.

    Good Look Mr. Combs

  • thatbrutha

    @FallinPoet(Robin Thicke’s “Dreamworld” is the sh*t) I’m not impressed. The rolls are making me hungry but the ass is beat.

  • Bella

    YEAH RIGHT!

  • lala#1

    Grown men still wear Enyce? Did not even relaize the brand was still around..

  • http://www.myspace.com/tomboyswagg FallinPoet(Robin Thicke's "Dreamworld" is the sh*t)

    @ thatbrutha… you dont have to be impressed… moving on.

  • Encyclopedia Brown

    What happend to the three guys from EN-Y-CE who started it?

  • Jay

    Well maybe now his clothing brand won’t suck as well as be so overpriced.

  • chrissy

    I CANNOT EVEN REMEMBER THE LAST TIME I SAW SOMEONE IN NEWYORK IN ENYCE OR SEAN JOHN…WHO WEARS THESE LINES NOT MY MAN…I WOULD NOT ALLOW MY MAN TO EVEN PURCHASE SEAN JOHN OR WALK OUT THE HOUSE BEHIND ME WEARING DIDDY’S CLOTHING LINE…I WILL NEVER LET ANYONE I KNOW GIVE MONEY TO THAT PRICK

  • arionie

    o damn anotha reason to raise that man’s ego but hey he is diddy

  • James

    who wear enyce? that was like in the early 90s, you wear that garbage now, you just look plain ol stupid. He might as well purchase fubu too. What a bad investment, no wonder he’s washed up.

  • RaphaelK

    i’m surprised he kept his mouth closed in that pic.

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