Posted by Bossip Staff
According to a Livesteez, Diddy has just acquired the popular ENYCE Clothing Brand:
Word on the street is that Sean “Diddy” Combs has conquered yet another piece of the fashion real estate to add to his ever-growing empire. The music mogul has purchased the popular urban clothing line ENYCE from Liz Claiborne Inc, according to reports. “Enyce is a brand that I have always admired, and they have been a very important player in the young men’s sportswear arena for over a decade. I am really excited to bring it into our portfolio of brands that already includes Sean John and Zac Posen,” Diddy said in a release. “Given our track record of success in marketing products such as Ciroc Vodka, Unforgivable by Sean John, and all of our television titles, I look forward to adding our expertise to an already hot fashion line. Our long-term plan is to grow the Enyce brand through innovative marketing, expansion of the menswear and boy’s lines, and launching into new licensing categories.”
ENYCE has fallen off a bit and if there is anyone who can resurrect this clothing line, it’s Diddy. This is going to be a big project so we sure hope Diddy has Nelly’s number programmed on speed dial.
Read the full Livesteez story here.