We told you Beyonce’s pregnancy announcement was going to be ratings gold for MTV!
Between Beyonce’s baby bump and Lady Gaga dressed in drag, the Video Music Awards brought MTV its biggest audience since the network has been measuring its viewership.
MTV says its annual show honoring the top music videos attracted 12.4 million viewers Sunday night, a nine percent growth from last year and a network record — at least since 1993, when Nielsen and MTV began keeping viewership records.
But that’s not the only record Baby Knowles-Carter broke on Sunday.
Well, time for Beyonce to go take some lessons from Mama Tina, Jada and Kris Jenner. Because this kid’s earning potential is already crazy.