Posted by Bossip Staff
ABC missed out on a million dollar payday to air Obama’s commercial according to Livesteez:
A half-hour Barack Obama campaign ad will blanket the major broadcast networks Wednesday night – except for ABC. ABC tried to reach an agreement with the Obama campaign to air the commercial on a different night in an attempt to protect its struggling Wednesday lineup, according to people familiar with the discussions who requested anonymity because they were not authorized to comment publicly. ABC had a change of heart, but by the time it decided to make the 8 p.m. EDT Wednesday slot available for the Democratic presidential candidate’s spot, his campaign had already finalized the ad buy, the source said. ABC will air an episode of the hourlong “Pushing Daisies” at that time as scheduled, according to The Associated Press. The Obama campaign bought time on CBS, NBC and Fox for $1 million per network. In Fox’s case, the ad will precede the resumption of rain-suspended Game 5 of the World Series in Philadelphia. Fox decided to pre-empt its World Series pre-game show for the Obama spot and will start its baseball coverage after the commercial’s 8:30 p.m. conclusion. The 30-minute spot, which was announced in early October, will air six days before the election between Obama and Republican candidate John McCain. It is also scheduled to run on Univision, BET, MSNBC and TV One.
If there is one thing that television networks can count on, it’s that America will be watching Barack Obama. We really wish we could have been there when they were deciding between airing Obama’s commercial or showing “Pushing Dasies.” SMH
Read the full Livesteez story.
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