9. Steve McQueen (tie)
$7 million
Actor
Died: Nov. 30, 1980
Age: 50
Cause: Complications from surgery

Three decades after his passing, the onetime Bullitt star continues to personify cool. McQueen’s image and likeness have been licensed for a host of signature collections for high-end brands like Dolce & Gabbana and Persol sunglasses. More recently he became the face of Tommy Hilfiger’s fall “icon collection” and UBS’ global “We Will Not Rest” campaign.