Ladies and gentlemen: we think Jessica Alba finally watched “Honey” while she was pregnant with her last kid and realized that maybe the acting talent doesn’t match the pretty.
Because in her new interview with InStyle Australia, she reveals that the last thing she’s thinking about these days is acting.
What Alba’s really excited about today is the new business venture that’s dominating her schedule. “It’s an eco household-and-baby consumer product line,” she explains proudly of The Honest Company, a web-based enterprise situated here in Santa Monica. Set to launch this month, it will be marketed with the tag line: “honest baby products for the next generation”.
“Our core item will be diapers,” says Alba, adding that the idea behind the brand came when she was pregnant with Honor. “We also have household cleaning products and bodycare products.” Alba is quick to stress that the range of environmentally-friendly items, to be available through the site thehonestcompany.com, will be “accessible and affordable. If something is healthy and non-toxic, it is usually at a premium price point. We aren’t going to be the cheapest, but certainly not the most expensive.” Early buzz is strong, with almost 7,000 followers checking out Alba’s frequent posts on the company’s Facebook page.
Such a venture reveals a different side to the actress, more commonly associated with big-budget blockbusters, a contract with cosmetics company Revlon, and being named on lists of the world’s most beautiful women. But this is no vanity project. “When I started to talk about doing something with consumer products, a lot of people were like, ‘Huh? Why not fashion or bags like most actresses?’” she says. “But this is what I am passionate about; it affects the health of not only my children, but all children.”
Cue “The Greatest Love Of All”… Had you heard of The Honest Company before this?
Peep more pics from Jessica’s spread below.