Puffy and an entourage of good-looking folks (i.e. Jesse Williams, Dania Ramirez, Eva Marcille, Chrissy Teigen, etc.) hit the scene in Vegas for his latest ad for CÎROC.
Peep the video:
An excerpt from the press release below:
CÎROC Ultra Premium Vodka and Sean “Diddy” Combs roll big and hit the jackpot with a fresh new ad campaign that takes audiences on a first-person journey into a special night out in ‘Sin City’ to the tune of Frank Sinatra’s iconic ‘Luck Be a Lady’. The new ad campaign – also titled “Luck Be a Lady” – is directed by world-renowned commercial visionary, Anthony Mandler, and will debut on December 14th. The spot features Sean “Diddy” Combs and a cast of up and coming artists representing the future of Hollywood. Together, they will bring to life the art of celebration — the dapper lifestyle of the Rat Pack — that CÎROC embodies in a contemporary, yet classic way.”
“Frank Sinatra made some of the most iconic records of our time; it is truly an honor to use his music again for this campaign,” said Combs. “The Rat Pack defined the art of celebrating in style. I cannot imagine a Spirit more suitable for commemorating life with family and friends than CÎROC; a brand that has become synonymous with celebratory occasions.”