They replace the donkey with the bulldog.
Remember Kimmy Cakes’ freaky Super Bowl Skechers commercial last year? Well, we won’t see it this year. Skechers has parted ways with Kimmy’s Cakes but they’ve gone with a bulldog instead! Diss!
Some say that Kim’s recent attention sloring was her downfall, but the Skechers CEO offered up a different excuse:
“Kim Kardashian has had a tremendously positive effect on the Skechers brand … she played a big part in Skechers moving up last year from 388 to 99 among companies with the highest brand trust,” Armato said in a statement. “While Kim’s contract with Skechers simply came to an end at the end of last year, we continue to have a great relationship with her … to say that she was ‘dropped’ or ‘replaced’ is misleading and untrue. Skechers has enjoyed and continues to enjoy the relationship with Kim, and in fact we continue to discuss ways that we may work together in the future.”
Um, it sounds like not renewing a contract is pretty much the same thing as getting rid of someone, right? Thought so. So, depending on how you look at it, Kim either got dropped on her plump cakes and replaced by a dog or “her contract just ran out”.