![“Success For the Successful”: Behind The Scenes Of The #KobeSystem [Gallery]](http://bossip.files.wordpress.com/2012/01/behind-the-scenes-kobe-system-e1326834699707.jpg?w=524&h=487 "Behind-the-Scenes-Kobe-System")
Nike Basketball and Kobe Bryant teamed up for a hilarious “Success For the Successful” ad for the #KobeSystem apparel line. Celebs such as Kanye West, Sir Richard Branson, Serena Williams, and Hope Solo made appearances for the commercial which featured Bryant as a motivational speaker.
Hit the flip for more behind the scenes pics from the shoot…
