Milk might do the body good, but according to a group of doctors — cheese is no bueno! The Physician’s Committee for Responsible Medicine has posted these disturbing billboards to make sure people realize that eating cheese can pack on the pounds — resulting in lumpy thighs and a belly full of rolls.
A series of billboards illustrating the fattening effects of the beloved dairy product are dotting the highways of upstate New York .
Drivers get a close-up of dimpled flesh with the words, “Your Thighs on Cheese.” Others get an eyeful of a big belly with “Your Abs on Cheese.”
Physicians Committee for Responsible Medicine (PCRM), the nonprofit group behind the billboards, isn’t afraid to use scare tactics in order to get Americans to cut the cheese.
“Cheese is loaded with fat, cholesterol, sodium—and calories, PCRM nutritionist Susan Levin wrote in a statement. “It ought to come with a warning label so consumers understand the health risk.”
The group has criticized Albany schools for serving cheese-laden meals to kids and furthering the nation’s obesity crisis.
More than 59% of New York State’s residents are either overweight or obese, according to Department of Health statistics. Albany County residents are even heavier — nearly 63% of adult residents are overweight or obese.
It’s a tough sell to a nation that seems to have a growing love affair with cheese.
Each American ate 32.4 pounds of cheese in 2008, according to the Agricultural Marketing Resource Center.
Back in September, the group made the daring decision to put up the billboards in Wisconsin near the Lambeau Field where the Green Bay Packers play.
PCRM attempted to scare football fans with a photo of the grim reaper and the words, “Warning: Cheese can sack you health.”
Packers fans, who dub themselves Cheeseheads, were largely unimpressed.
“They’re presenting a very slanted side of cheese,” Laura Wilford, a registered dietitian with the Wisconsin Milk Marketing Board in Madison, told the Wisconsin State Journal.
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