10. Jimmy Iovine
Interscope Geffen A&M Records; Beats by Dre
The Music Man…
With Beats by Dre, Jimmy Iovine, Dr. Dre and their team created a music (and fashion) market where one barely existed before, and it’s now buzzing so loudly that last year HTC reportedly dropped a cool $300 million for a 51% stake in the company. A crucial factor behind the product’s success is showmanship. It’s been treated like an artist, with showcases (sleek press conferences, a lavish pop-up store), savvy staffers (veteran label executive Luke Wood, hip-hop blogger Karen Civil) and endorsements for custom models (for Lil Wayne, LeBron James and others).
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