37. Antonio “L.A.” Reid
The Real X-Factor…
When “The X Factor” was whittling down its contestants in late fall, Antonio “L.A.” Reid’s dressing room became much more than a place to relax or change clothes. On show days it was Epic Records’ de facto headquarters. He auditioned tracks and took meetings with the likes of Irving Azoff (see No. 1), and by the time “The X Factor” was down to its final four, he had his full staff in place. Officially appointed by Sony Music Entertainment CEO Doug Morris (No. 5) in July, Reid-LaFace Records co-founder, former Artista Records president and former chairman/CEO of Island Def Jam Music Group-has been stealthily preparing for a relaunch of Epic with a new roster of at least a dozen acts that includes four “X Factor” contestants. So little is public about the label that even its website is a single red place-holder without any information.