Shifting Stereotypes

Posted on November 14th, 2008 - By Bossip Staff

Categories: Diddy, News, Something New

Posted by Bossip Staff

Diddy is looking to change the perception of black males:

With the launch of his newest men’s fragrance on the horizon, Sean “Diddy” Combs is utilizing president-elect Barack Obama to promote the scent, in an effort to redefine the perception of African Americans.

The Wall Street Journal reports the rap mogul will appear in a black-and-white ad for the new I am King fragrance. The ad will be featured in magazines and on billboards across the country in December.

Dressed as a black James Bond, Combs wears a white dinner jacket as he is seen on jet skis, in casinos and aboard a yacht on the French Riviera.

Although the ads could come across with being out of touch with the current economy, Combs maintains that the promotion is reflective of what he labeled as an “affordable indulgence.”

“Everything on the market isn’t going to be attached to the bad economy,” he said. With Obama’s historic victory over Republican rival John McCain, Combs believes the time is now for marketers to shift their perception of the urban black male from the stereotypical person with lots of “bling,” to one of successful black men such as himself and Obama.

It makes perfect sense for Diddy to use Obama’s status as opposed to his own. Hell, he has only spent 15 years in the spotlight doing everything possible to perpetuate the same stereotype he is trying to change. SMH

Source

  • Lacombe Redbone (You So Krazy!!)

    Oh My GOOdness! He sho do look good in dat white!

  • Its6amHoGetOut

    Go sit down somewhere puffy, real progressive black men dont wanna look or act like you, besides between you, Master P and Baby I cant think of who had the bigger hand in ruining rap.

  • Its6amHoGetOut

    Ladies you gotta be kidding right? The jacket is too small, its not tailored correctly, look at the length on the arms.

  • KILO

    His sleeves is lookin real “young”

  • L’Osh (“Don’t H8 me Becuz I’m Beautiful – h8 me beCause u can’t have none”) B’gosh I have hairy legs

    DIDDY AINT NO ONE WANT TO SMELL LIKE YO FUNKY CORNDOG ASS *SNAP SNAP SNAP*

  • HoneyBrown

    Sorry Puffy, I don’t buy it. He’s all about image and “affordable indulgence” but when it comes down to it clothes don’t make the man. For him to put his name in the same sentence with Obama is ridiculous self-aggrandizement. Puffy: style, Barack Obama: substance.

  • Jessica

    It’s not Obama’s heritage that makes him great it is his character, discipline, ambition, values, morals and love for humanity that makes him great. Diddy has a long way to go if he thinks wearing a fragrance or a dinner jacket embodies these characteristics.

    He’s better off getting an unknown to magnify Obama’s traits than he himself because no matter how much money he has he’s still the guy with babies momma’s all over the damn place and ho’s he pimps out to the media and within the music industry.

  • lala#1

    For him to put his name in the same sentence with Obama is ridiculous self-aggrandizement. Puffy:

    style, Barack Obama: substance.

    @honey brown: I totally agree with the above comment.

    Sean Combs just likes to hear himself speak! He will never be on the same level as President-elect Barack Obama..

  • Mariposa Negra

    He needs to stop having and take care of ALL of his kids! AZZHOLE!

    He’s annoying.

  • NIKKI UNDERWOOD

    Puff looks like on of my ex’s…

    It erks my being :(

  • & (The Blogger Formerly Known as And…) Since we creating alter egos & ish. I

    Once Diddy opens his mouth…everything goes down the toilet.

    These celebs only act mature or professional when it’s convenient for them.

    The way he acts on MTB & YWWFD? is a good indicator of his character/morals…or lack thereof.

    *Don’t be fooled, when he talks I just want to put a bottle of beer under his perch mouth to open it for me and dab the wet corners with a baby wipe. (Courtesy of Terrance Howard)

  • & (The Blogger Formerly Known as And…) Since we creating alter egos & ish. I

    Puff the Bucktoothed Dragon….

  • SpearChucker

    maybe you can change your name a few more times…coon

  • JT

    A change often starts with the mouth! and I am not talking about his grill LMBO, I am addressing the garbage that comes out of his mouth.

  • chaka1

    Diddy needs to get lost (and take care of all those babies), then we can start from there. Obama is a REAL MAN…

  • Obama Woman

    Mariposa Negra

    He needs to stop having and take care of ALL of his kids! AZZHOLE!

    He’s annoying.

    *********

    right, Obama wouldn’t want to be associated with this clown.

    take care of your personal life first buster, then try again

    SMDH- stfu

    you wouldnt know what a black man needed talking foul like you do

  • Chi-Town

    How can a fragrance change the image of the black male?

  • Its6amHoGetOut

    brb ya’ll I got a meeting…… SMDH feel free to deny everything while I’m gone.

  • Blackfolks in the UK

    Please, my black cousins in the US, please keep P Diddy far away from Obama!! So many of us black people around the world look to Obama as a great role model for the next generation. He is a great husband & father before being a great leader. The last thing we need is someone like Diddy trying to take away his shine.

    Diddy … go marry your baby-mamma, and raise your kids under your roof.

  • The Th3rd

    @ athena No! Diddy looks like his breath stinks

  • Royal Chocolate

    Why doesn’t he start by ceasing his “ho activities? I am so fake…..that would be a better name for his fragrance.

  • Guess what

    I still cant stand him *TAKE THAT, TAKE THAT*

  • eveinthegarden

    Diddy WISHES he was in Obama’s league. Putting on a tux doesnt do it Sean.

  • eveinthegarden

    Obama has one wife and two children. Diddy has what…5 and counting…and hasnt WIFED A MOTHER YET while he molests Cassie. PULEEZE n*gga…PULEEZE. Money doesnt make the man. Obama IS the NEW MOLD.

  • samira

    Change the perception of black males? Poof Daddy?

    He CANNOT based on the fact that he has so many children out of wedlock.

    For starters he should work on himself.

  • eveinthegarden

    @samira..

    AMEN….work on the INSIDE diddly dum…not the outside. GET YA SPIRIT RIGHT. GET YOUR PERSONAL LIFE RIGHT. GET YOUR MORALS AND VALUES RIGHT.

  • SMDH

    “Change the perception of black males? Poof Daddy?

    He CANNOT based on the fact that he has so many children out of wedlock.

    For starters he should work on himself.”

    And he has one kid that he doesn’t even accept – the little girl.. I swear, I don’t get coons like him and Eddie Murphy..

  • Somer

    THIS IS SO STUPID! HOW ABOUT MARRYING ONE OF YOUR BABY MAMAS. MAYBE THAT WILL CHANGE THE PERCEPTION OF 1 BLACK MAN.

  • imrightdammit

    Diddy is EXACTLY the type of man Obama is trying to stop in the Black community. Yes, he has money, but all the illegitimate babies and multiple baby mommas is the horrible example hopefully Obama can counter. Obama represents FAMILY, MORALS, RESPONSIBILITY. Diddy represents COON BEHAVIOR, MATERIALISM and IGNORANCE.

  • & (The Blogger Formerly Known as And…) Since we creating alter egos & ish. I

    Oh really Diddy…what’s the perception you’re trying to change.

    He’s talkin about himself – a hit dog will hollar.

    Trolliping around w/ Sienna Miller & J. Lo.

    Not to mention he does EX and was caught on tape buying EX..then to add to that was seen doing EX w/Brittany Spears the year of that botched MTV Awards performance.

    He needs to look no further than his own self-indulged @ss.

  • eveinthegarden

    I know folks argue about who is supposed to step up (males or females) but the biggest change Im seeing so far is SISTAHS are finally waking up. Women set the bar–SET THAT MF HIGHER LADIES. Demand more of yourself and the man in your life. Later for the bullsh*t.

  • & (The Blogger Formerly Known as And…) Since we creating alter egos & ish. I

    Everybody is on point today!

    I hope he like other celebs has a staff member to monitor gossip sites & press.

    His ears should be on fire by now.

  • Raquel26

    1) Diddy has illegitimate kids of his own

    2) Diddy is gay

    3) There is no “fragrance” that is going to change the mentality of these black men. Just another materialistic item for them to go and buy to top off their Rocawear outfit. Way to go Diddy! (sarcasm)

    4) He is a hypocrite to the FULLEST!!!!

    5) He’s gay…oh, I said that.

    6) He’s knows who killed Biggie…..(trust that!)

    Oh, can you tell I dont like Diddy? He’s a cornball and all he does is spit out babies just like any other black man would.

    What was that song by Micheal Jackson??

    Man in the Mirror??

    “I’m starting with the man in the mirror/I’m asking him to change his ways”………

    Take heed d*ck lips.

  • & (The Blogger Formerly Known as And…) Since we creating alter egos & ish. I

    @ eve…

    So right, so so right. I can’t stand when women hoop & hollar about certain things.

    Some people only do to you what you let them. Have some standards so they won’t even feel comfortable or try to come at you with some BS.

    I know chicks that was with a guy that dogged them out & had no respect for them.

    Then they see the guy move on doing these they never thought he could do…holding hands, buying gifts, not cursing, being upfront.

    Some women need to know – they are the company they keep and the same for men.

  • & (The Blogger Formerly Known as And…) Since we creating alter egos & ish. I

    Before I get the wrong response…the female wasn’t respectful so in turn the guy wasn’t.

    When he moved on the female he dated was somebody she couldn’t imagine him with…very reserved.

    It was an eye-opener for her.

  • Exxon300

    Damn nikki, you look good.

  • http://signoftimes@msn.org mild sauce part of the sauce family tradition

    SMDH… Hey my sweet lady, how are u Soy SAuce? they jack pictures all over the place plus those horse trolls are all on the keyshia Cole thread being imposters and have the nerve 2 brag about it but yet what just they are doing, suck fake phonies done ran even all their men they use 2 talk to off LOL!

  • Its6amHoGetOut

    Everyone have a safe and happy weekend!

    Love 6am

    And SMDH I even love you……..Because the bible tells me I should.

  • Its6amHoGetOut

    @ mild sauce,

    Youre funny, but you cant help SMDH, a liar is a liar.

    bye all

  • http://signoftimes@msn.org mild sauce part of the sauce family tradition

    SMDH, i meant 2 say the regular trolls that complain about name imposters are all over the Alicia Keys thread impostering … what a bunch of fakes and horse faces!

  • Fullthrottle

    How ironic a 5 time “Baby Daddy” is going to represent Black Men, but here’s the catch he can’t use his own likeness he has to ride on Obama’s ass. I despise Diddy.

  • http://signoftimes@msn.org mild sauce part of the sauce family tradition

    bye… 6:am have a good week-end!

  • Green Grass

    I don’t think Diddy gets it, I almost thought he did though, but he can work on getting it as he continues working on being a boyfriend and not a husband.

  • soulwoman

    The picture is nice – and that’s where the compliments end.

    Why do we (Blacks) always feel like we have to be validated by other races? Just do you.

    Diddy, please. Shut the hell up. I’m sick of him. I respect what he did musically, and he is a great business man, but you are not that important.

  • Bella

    I don’t want my black son to have nothing to do with Didddy, He damn sure anint nobody for BLACK MEN to look up to, He could take some lessons from President Obama and Marry the mother of his children, take his grils to school and stop being a media Ho! Oh yeah, like alway, Get some braces on his teeth.

  • Bella

    TAKE HIS GIRLS TO SCHOOL Puffy is so lost. and needy, I see him ending up just like Damian Dash. BROKE

  • Prince

    give me a break diddy he’s the last person to tey and redefine the perception of African Americans it’s not not wearing some crappy perfume or wearing a suit it about takes care of your responsibilities and doning whats right as an adult fool

  • BostonBitty

    Diddy? Please he is the representation of the typical black man. KIDS everywhere no wife, never been married, obsessed with hispanic women. Just cuz he throws on a zoot suit and closes his mouth so his bottom lip doesnt hang, doesn’t make him a “positive” representation. He needs to go sit down somewhere and take a hint form Obama. Be a family man, peruse education, protect ur kids and use your money wisely

  • beloved

    diddy looks really nice in that picture,and good for him for trying to do something positive

  • //zabethblog.blogspot.com/ z

    LOL! If Diddy wanted to change the perception of BM he should marry his baby mama and stop hooking up with jump offs.

  • http://anonymous@yahoo.com anonymous

    Genworth fianancial 700 main St Lynchburg, VA phone 434-845-0911 , what a shame the horseieq put all the info out there! thanks quiyanna!

  • 1TruDiva w/The PlatinumVocals thinks the dog whisperer is hot!!!!

    I couldn’t get past the first sentence!!!

    If he’s looking to chance the perception of black males, he needs to start FIRST by getting a vasectomy!!!

  • 1TruDiva w/The PlatinumVocals thinks the dog whisperer is hot!!!!

    Hi anonymous!!

  • http://anonymous@yahoo.com anonymous

    true diva… hi boo boo .. muahhhhh love and kisses to you and my pretty daughter! smile!

  • http://lisabolekaja.blogspot.com blakndn

    OMG, someone actually got a photo with his mouth fully closed? WTF?

  • A-Rab Baby

    wow puffy. i guess it really is time for a change

  • darealwifey

    While I applaud his effort (and hope he maintains his present course), he should take note that having babies that he barely acknowledges (his baby girl, Chase), is not helping the perception of black men. He needs to stop sleeping around like he has no self-control (or at least stop having babies). He can also stop treating his artists like nu-slaves who work to get his ass rich, but don’t reap any of the benefits of their sacrifices. VH-1 could do an entire episode of “Where are They Now? (Bad Boy Edition)” based solely on all of his old artists.

  • dismymoney

    Billy Dee Williams called. He wants his “class” back. (WITH ROYALTIES, Sean Jean!!!)

  • dismymoney

    Diddy, the new black Vampire!!!

    (DON’T TAKE HIS CALLS, BARACK! Biggie, 3/5/97, L.A. Oh, Diddy knows!!)

  • Asada

    I got that vibe when I saw the video for his newest products. I love the high life style and culture he shows in those ads. He is absolutely right, the image black men have needs a makeover badly. Although he should not be the one to do it alone. More needs to be done.

  • Asada

    @ darealwifey

    HE cannot stop having babies. Only women can stop havin babies. His deal should be to sterilized, that way he can have his escapades and keep the number of “LiL Diddy’s” under control. This man already said he loves to sex, and I find it unreasonable to ask a grown person to stop.

  • liyah

    dats wat im tlkin bout!!! time to change the perspective of african americans. obama winning the election proves that with hard work, we too can accomplish wat we deem “the impossible”. and by the way, diddy lookin fresh to death in dat suit….

  • daughtercreole

    Diddy go sit your tired, making NO Money ass down

    Piece of Sh*T

  • http://imustknow.net/ madster

    Uhm… he kinda sorta kinda looks like a waiter to me in this print. Oh… a humble (I am King?????) waiter, tehehe!

  • ME 2

    Wow, I can’t believe all this hatin’ on Diddy. Yall Please give the brotha a chance.I admire Diddy for wanting to change the image of the Black Man.We have come along ways.Do you actually think Pres.Elect OBAMA would have made it where he is if he were the average Ni@@a?

  • Black Barbie

    WTH? He’s the one most in need of change! The campaign should start at his bedroom door!

  • MakeItHappen

    Love him or hate him, he’s a marketing genius. I bet you that product sells and you see even more of his azz on the TeeVee.

    W W W. S P A T T E R B L O G. C O M

  • sepia830

    Did anybody happen to catch Diddy on ‘Real Time With Bill Maher’? Was it me or was he high AND acting like his sugar tank runneth over? And was that some mild tweaking on his part too? I’ve never seen him act like that before.

    His cologne is going to be propped up next to Britney’s and Usher’s at the local Rite Aid and Savon.

  • sepia830

    @roosevelt taylor…

    I think she was 14, not 16. And why you bringing up old sh*t anyway? lol.

    Yeah that nasty mofo did a job on my girl, was telling her she wasn’t attractive, etc… It’s why she says she’s struggled with bulimia off and on.

    It didn’t f*ck up her talent though. She has mad acting skills.

  • Sandy

    If he wants to change the image of black males, how about marrying his babies’ mother?

  • http://HOOPSTAR08 Hoop Star 08

    I dont think anything he could do would shift stereotypes of black men. Maybe he could HELP some1 else do it but he’s been around too long and we know him. I dont think he’s a bad person but he jus wants money. And you right Sandy. As a black male I dont understand the thrill of having a baby mamma when you can use protection and dealing with drama and child support. I seen my uncle do it, I dont need that crap.

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