Those donuts might be the only rings Bron Bron might be seeing for a while…
A plan that includes pork donuts and LeBron James might not work so well in say, Cleveland, but Dunkin’ Donuts is betting those in China will just love it. Its parent company is shooting for the stars over in China, where it aims to open another 100 stores:
“Donuts are a very flexible product. You can do savory donuts, you can do donuts with shredded pork — that’s in China,” Chief Executive Officer Nigel Travis told Reuters in an interview.
“We also have a range of other savory products that we have been testing and introducing country by country.”
Getting the menu right in each market is critical. Pork donuts, for example, are not likely to sell well in Indonesia and Malaysia, where people are predominantly Muslim.
Dunkin’ Brands picked James as its brand ambassador in Asia partly due to the Miami Heat star’s huge appeal in China, Travis said.
James will promote Dunkin’ Donuts and Baskin-Robbins through advertising, online media and in-store marketing, as well as personal appearances at certain locations.
We’re not sure if our inner Chubby Lumpkins is feeling the swine sweets but at least there’s no mention of Jeremy Lin.
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