Kim Kardashian was hit with a flour bomb by a fan while on the red carpet for her perfume launch

How embarrassing!

According to TMZ reports:

Kim Kardashian was assaulted Thursday night by a woman who threw white powder all over her, and it was concerning enough to call out the fire department.

Kim was at the London Hotel in West Hollywood for an event touting her new fragrance line, True Reflection. She was walking the red carpet when a woman threw the white powder at her from behind, covering her back and her hair.

Kim went to a private room, took the jacket off, brushed the powder off her hair and returned to the event. But the fire department had to examine the powder and deal with any possible danger.

They determined it was cooking flour.

The women who threw the powder has been detained by cops.

The Kardashians are a polarizing bunch, and everyone has a right to their opinion about them. But isn’t this a little out of pocket??

Hit the flippy to see more pics of the flour fiasco!

Images via SplashNews