Slain teen Trayvon Martin was carrying a bag of Skittles and a can of Arizona iced tea when he was murdered by “neighborhood watchman”, George Zimmerman. Various sites and activists made a call to action to start sending empty Skittles packets to the police chief in Sanford, Bill Lee.
We all waited to see what Skittles would do because this case directly impacts their brand. And Skittles has spoken. In a statement, a spokeswoman for Skittles said:
“We are deeply saddened by the news of Trayvon Martin’s death and express our sincere condolences to his family and friends. We also respect their privacy and feel it inappropriate to get involved or comment further as we would never wish for our actions to be perceived as an attempt of commercial gain following this tragedy.”
This sincere comment from Skittles was short and sweet. What do you think of the company’s response?