Love them or hate them, reality TV’s most popular family, the Kardashians, know how to build an empire. Their latest venture? A luxe, animal print-laden home collaboration with Sears:
Style-setting sisters Kourtney, Kim and Khloe announced the arrival of their home ‘kollection’ earlier this week, taking to their websites and Twitter to market their favorite products. Khloe, aka Mrs. Lamar Odom, writes, “We poured our hearts and souls into this project and I personally am just so proud of what we’ve accomplished together. I love every single piece of the HOME Kollection and I know you will too.”
The collection ranges from bedding to towels to bathroom accents and is featured in three different styles that reflect the ladies’ personal tastes. For instance, the New York Dreamer collection of bedding, bathroom rugs and shower curtains has lots of silver and jewels, which we often see Kim wearing on the red carpet. The Desert Dreams bed sheets and towels showcase Kourtney’s sultry look with silky browns and leopard print. And then, there’s the feminine and lilac-colored throw pillows and lotion dispenser in the Spanish Harlem collection, which Khloe identifies as her personal favorite. “Purple of course! LOL. Isn’t it fab?!” she writes on her site.
Sears hopes the current success of the Kardashian Kollection will encourage buyers’ interest in the new decor offerings, as well. “At Sears Holdings we’ve long seen the value of celebrity lines … We have found our customers appreciate bringing these distinctive styles to both their home spaces and personal fashions,” says a company spokesperson.
Kim and the fam sure do know how to make a dolla circulate! Will you be getting comfy with the Kardashian Kollection and filling your crib with their new decor?