What ever happened to “the blacker the berry, the better the actor”? What? Isn’t that how the saying goes??
Acura Only Wanted Light-Skinned African-American Cast For Superbowl Commercial
According to TMZ reports:
You know that Acura commercial with Jerry Seinfeld and Jay Leno that aired during the Super Bowl — well, we got hold of the casting call document, and they were very specific/exclusionary about their dream African American car dealer.
According to the casting doc, the role of African American car dealer would be played by a “Nice looking, friendly, Not too dark” African American car dealer.
We just got hold of the document from an African American actor who didn’t fit the profile, and who’s pissed.
We made lots of calls, trying to find out why “dark” African Americans weren’t right for the role. Someone associated with casting the commercial tells us … one of the reasons for the “not too dark” restriction was because lighting and special effects would get tricky.
Hit the flip to see the commercial and read the disturbing document!