Werk it Isis, werk it. American Apparel is using a familiar face for their latest line of tees, a collaboration with GLAAD for Pride month.
GLAAD posted about the new line on their blog:
Clothing giant American Apparel has teamed up with GLAAD on a new line of equality tees, just in time for LGBT Pride Month. And in a company first, AA is featuring an openly trans model in its ad campaign! GLAAD worked alongside American Apparel in casting for the new ads, which will run online and in print.
Former America’s Next Top Model contestant and openly trans model Isis King is among those donning the Pride shirts in ads that will appear online and in print across the nation. Joining her in the ad campaign are four current and former GLAAD staff members, among others.
Fifteen percent of all proceeds from the shirts benefits GLAAD’s work to share stories that build support for equality.
American Apparel employees will also join GLAAD staff in LGBT Pride marches across the country, including in Los Angeles, New York, and San Francisco. Participants will each receive an AA tee, courtesy of American Apparel.
“We’re super proud to support LGBT Pride again this year and partner with GLAAD in these events. It’s time for everyone, regardless of sexual orientation or gender identity, to accept each other and thrive in harmony. We hope everyone comes out and joins us,” said Marsha Brady, a creative director for American Apparel.
“American Apparel is showing bold leadership by being among just a few companies to include trans people in its national ads,” said GLAAD President Herndon Graddick. “Additionally, the company’s statement that ‘Gay is OK’ will reach millions and send an important message in support of equality.”
Do you like the American Apparel tees?
Check out Isis and the GLAAD staff models below: